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MGMT-4450: Internet Marketing
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< meta property = "og:description" content = "Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course." >
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< h1 id = "name" >
Internet Marketing
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MGMT-4450
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< p >
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Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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4 credits
< / span >
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Cross-listed with:
< / div >
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< a class = "course-pill" href = "MGMT-6720" > MGMT-6720 Internet Marketing< / a >
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< / div >
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< div id = "prereq-title" class = "rel-info-title" >
Prereqs:
< / div >
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one of:
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< a class = "course-pill" href = "MGMT-2430" > MGMT-2430 Marketing Principles< / a >
< a class = "course-pill" href = "MGMT-4430" > MGMT-4430 Marketing Principles< / a >
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Past Term Data
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
< / label >
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< table id = "years-table" >
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< thead >
< tr >
< th > < / th >
< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
< / tr >
< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
< th > < / th >
< / tr >
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< tr >
< th class = "year" > 2023< / th >
< td class = "term spring offered" >
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< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Margaret A McDermott< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2022< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Margaret A McDermott< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2021< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Margaret A McDermott< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 19/30
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2020< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202001&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Michael S. Pepe< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2019< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Samuel Benjamin Trimboli< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 21/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2018< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Philip Marc Lurie< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2017< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jason Nicholas Kuruzovich< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/15
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2016< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jason Nicholas Kuruzovich< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 21/22
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jason Nicholas Kuruzovich< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2014< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jason Nicholas Kuruzovich< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2013< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=MGMT&crse_in=4450&schd_in=L" > Internet Marketing (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jason Nicholas Kuruzovich< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2012< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2011< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2010< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2009< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2007< / th >
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< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2006< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2005< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2004< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2003< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2002< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2001< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2000< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 1999< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 not-offered" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 1998< / th >
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< td class = "term spring unscheduled" >
< / td >
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< td colspan = "2" class = "term summer not-offered" >
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