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MGMT-4470: Marketing Research
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< meta property = "og:description" content = "A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade." >
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Marketing Research
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MGMT-4470
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A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade.
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4 credits
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Cross-listed with:
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< a class = "course-pill" href = "MGMT-6550" > MGMT-6550 Marketing Research< / a >
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Prereqs:
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< a class = "course-pill" href = "MGMT-2430" > MGMT-2430 Marketing Principles< / a >
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Past Term Data
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Offered
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
< / label >
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< th > < / th >
< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
< / tr >
< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
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< th class = "year" > 2023< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
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< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202309&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
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Seats Taken: 7/20
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< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2022< / th >
< td class = "term spring not-offered" >
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202209&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 7/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2021< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202109&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2020< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202009&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 18/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2019< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201909&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 18/30
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2018< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201809&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/30
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2017< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201709&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 28/30
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2016< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201609&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Bruce D Hunter< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/30
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201509&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Sarah Kathleen Ward< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 24/30
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2014< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 6/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201409&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/15
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2013< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201309&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Brian Samuel Apkarian< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 11/25
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2012< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/19
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201209&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/19
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2011< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/35
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201109&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/28
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2010< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 20/35
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201009&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Dongling Huang< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 24/28
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2009< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/35
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200909&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/37
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200809&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 21/45
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2007< / th >
2023-02-22 04:39:06 +00:00
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 11/40
< / span >
< / div >
2023-02-10 04:02:50 +00:00
< / td >
2023-02-22 04:39:06 +00:00
< td colspan = "2" class = "term summer not-offered" >
2023-02-10 04:02:50 +00:00
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200709&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 20/40
< / span >
< / div >
< / td >
< / tr >
2023-02-22 04:39:06 +00:00
< tr >
< th class = "year" > 2006< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200609&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Shaojie Cui< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 21/35
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2005< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200509&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 23/35
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2004< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200409&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 48/60
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2003< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200309&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 39/44
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2002< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200209&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 39/44
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2001< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 2000< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200009&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 31/40
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 1999< / th >
< td class = "term spring not-offered" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199909&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 24/50
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 1998< / th >
< td class = "term spring unscheduled" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199809&subj_in=MGMT&crse_in=4470&schd_in=" > Marketing Research (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/50
< / span >
< / div >
< / td >
< / tr >
2023-02-10 04:02:50 +00:00
< / tbody >
< / table >
< / div >
< / div >
< / body >
< / html >
