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MGMT-4460: Consumer Behavior and Product Design
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< meta property = "og:description" content = "This course introduces the motivations and related factors that shape consumers' purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design" >
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Consumer Behavior and Product Design
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MGMT-4460
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This course introduces the motivations and related factors that shape consumers' purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design
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4 credits
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Cross-listed with:
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< div id = crosslist-classes" class = "rel-info-courses" >
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< a class = "course-pill" href = "MGMT-6800" > MGMT-6800 Consumer Behavior and Product Design< / a >
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Prereqs:
< / div >
< div id = "prereq-classes" class = "rel-info-courses" >
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< a class = "course-pill" href = "MGMT-2430" > MGMT-2430 Marketing Principles< / a >
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Past Term Data
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Offered
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
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< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
< / tr >
< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
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< th class = "year" > 2023< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
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< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202309&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
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Seats Taken: 10/20
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< th class = "year" > 2022< / th >
< td class = "term spring not-offered" >
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202209&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2021< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202109&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2020< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202009&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2019< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201909&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Gaurav Jain< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2018< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201809&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2017< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201709&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2016< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201609&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201509&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
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< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 6/20
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2014< / th >
< td class = "term spring not-offered" >
< / td >
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< td class = "term summer2 offered" >
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< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201405&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
2023-02-10 04:54:02 +00:00
< li > Michael J Kalsher< / li >
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< / ul >
< span class = "course-capacity" >
2023-02-10 04:54:02 +00:00
Seats Taken: 3/10
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< / span >
< / div >
< / td >
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< td class = "term summer3 not-offered" >
< / td >
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< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201409&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 17/15
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2013< / th >
< td class = "term spring not-offered" >
< / td >
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< td class = "term summer2 offered" >
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< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201305&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
2023-02-10 04:54:02 +00:00
< li > Michael J Kalsher< / li >
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< / ul >
< span class = "course-capacity" >
2023-02-10 04:54:02 +00:00
Seats Taken: 2/20
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< / span >
< / div >
< / td >
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< td class = "term summer3 not-offered" >
< / td >
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< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
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< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201309&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/25
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2012< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Susan Sanderson< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 23/30
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201209&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 7/19
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2011< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Susan J Freeman< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 36/40
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2010< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Barry Phillip Young< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 16/35
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2009< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Michael J Kalsher< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 22/35
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-10 04:02:50 +00:00
< / span >
< ul class = "prof-list" >
< li > Michael J Kalsher< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 33/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2007< / th >
2023-02-22 04:39:06 +00:00
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Michael J Kalsher< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 24/50
< / span >
< / div >
2023-02-10 04:02:50 +00:00
< / td >
2023-02-22 04:39:06 +00:00
< td colspan = "2" class = "term summer not-offered" >
2023-02-10 04:02:50 +00:00
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
2023-02-22 04:39:06 +00:00
< tr >
< th class = "year" > 2006< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Gokhan M. Karaatli< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 17/50
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2005< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200501&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Robert W Veryzer Jr< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 39/50
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2004< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 2003< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
2023-04-05 18:33:00 +00:00
< a href = "https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200301&subj_in=MGMT&crse_in=4460&schd_in=" > Consumer Behavior And Prod Dsn (4c)< / a >
2023-02-22 04:39:06 +00:00
< / span >
< ul class = "prof-list" >
< li > Robert W Veryzer Jr< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 37/50
< / span >
< / div >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 2002< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 offered-diff-code" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 2001< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 2000< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 1999< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
< tr >
< th class = "year" > 1998< / th >
< td class = "term spring unscheduled" >
< / td >
< td class = "term summer2 offered-diff-code" >
< / td >
< td class = "term summer3 not-offered" >
< / td >
< td class = "term fall offered-diff-code" >
< / td >
< / tr >
2023-02-10 04:02:50 +00:00
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