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<!DOCTYPE html>
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< head >
< title >
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MGMT-6540: Marketing Communication and Branding Strategies
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< / title >
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< meta property = "og:description" content = "Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies." >
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< h1 id = "name" >
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Marketing Communication and Branding Strategies
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< / h1 >
< h2 id = "code" >
MGMT-6540
< / h2 >
< p >
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Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.
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< / p >
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3 credits
< / span >
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Cross-listed with:
< / div >
< div id = crosslist-classes" class = "rel-info-courses" >
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< a class = "course-pill" href = "MGMT-4490" > MGMT-4490 Advertising Strategy and Promotions< / a >
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< / div >
< / div >
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Prereqs:
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none
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< / div >
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< h1 id = "past-title" >
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Past Term Data
< / h2 >
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Offered
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
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< table id = "years-table" >
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< thead >
< tr >
< th > < / th >
< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
< / tr >
< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
< th > < / th >
< / tr >
< / thead >
< tbody >
< tr >
< th class = "year" > 2023< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Sarah Kathleen Ward< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/20
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2022< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Shan Yu< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/30
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2021< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Shan Yu< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 1/10
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2020< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Shan Yu< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 1/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2019< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 7/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2018< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2017< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2016< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 3/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2014< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 6/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2013< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Susan J Freeman< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 6/50
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2012< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Susan J Freeman< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 5/10
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2011< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Susan J Freeman< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/10
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2010< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/40
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2009< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/40
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 4/40
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2007< / th >
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< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Marketing Comm & Promo Strat (3c)
< / span >
< ul class = "prof-list" >
< li > James A. Fairbrother< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/40
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2006< / th >
< td class = "term spring offered-diff-code" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2005< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 14/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Heidi Susan Reale< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/25
< / span >
< / div >
< / td >
< / tr >
< tr >
< th class = "year" > 2004< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 7/25
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2003< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 20/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2002< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2001< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2000< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Mrktg Comm & Prom Strat (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 1999< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Advertising (3c)
< / span >
< ul class = "prof-list" >
< li > Jeffrey F. Durgee< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/45
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 1998< / th >
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< td class = "term spring unscheduled" >
< / td >
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< td colspan = "2" class = "term summer not-offered" >
2023-02-10 04:02:50 +00:00
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< / tbody >
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< / body >
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