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COMM-6730: Brand Identity Design
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< meta property = "og:description" content = "A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." -(Felicia C. Sullivan)Â These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image. Â" >
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Brand Identity Design
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COMM-6730
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A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." -(Felicia C. Sullivan)Â These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image. Â
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4 credits
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Cross-listed with:
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< a class = "course-pill" href = "COMM-4730.html" > COMM-4730 Brand Identity Design< / a >
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Prereqs:
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none
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Past Term Data
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Offered
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
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< table id = "years-table" >
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< thead >
< tr >
< th > < / th >
< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
< / tr >
< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
< th > < / th >
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< tr >
< th class = "year" > 2023< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Brand Identity Design (4c)
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< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 0/19
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
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< tr >
< th class = "year" > 2022< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Brand Identity Design (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 0/19
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
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< th class = "year" > 2021< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2020< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2019< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2018< / th >
< td class = "term spring not-offered" >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2017< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2016< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2014< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2013< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2012< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2011< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2010< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2009< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
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< td class = "term spring offered-diff-code" >
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
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< td class = "term spring unscheduled" >
< / td >
< td colspan = "2" class = "term summer unscheduled" >
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< td class = "term fall not-offered" >
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