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COMM-4730 - Brand Identity Design
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< meta property = "og:description" content = "A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image." >
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Brand Identity Design
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COMM-4730
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A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.
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4 credits
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Communication Intensive
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Cross-listed with:
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< a class = "course-pill" href = "COMM-6730.html" > COMM-6730 Brand Identity Design< / a >
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Prereqs:
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one of:
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< a class = "course-pill" href = "COMM-2660.html" > COMM-2660 Introduction to Graphic Design< / a >
< a class = "course-pill" href = "COMM-2570.html" > COMM-2570 Typography< / a >
< a class = "course-pill" href = "COMM-2680.html" > COMM-2680< / a >
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Past Term Data
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Offered
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Not Offered
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Offered as Cross-Listing Only
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No Term Data
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Simple View
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Detailed View
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< table >
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< th > < / th >
< th class = "spring season-label" > Spring< / th >
< th class = "summer season-label" colspan = "2" > Summer< / th >
< th class = "fall season-label" > Fall< / th >
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< tr >
< th colspan = "2" > < / th >
< th class = "summer2 midsum-label" > (Session 1)< / th >
< th class = "summer3 midsum-label" > (Session 2)< / th >
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< th class = "year" > 2023< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Brand Identity Design (4c) [CI]
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< ul class = "prof-list" >
< li > Sara L. Tack< / li >
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< span class = "course-capacity" >
Seats Taken: 18/19
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< th class = "year" > 2022< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Brand Identity Design (4c) [CI]
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
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< span class = "course-capacity" >
Seats Taken: 11/19
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< td colspan = "2" class = "term summer not-offered" >
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< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2021< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Brand Identity Design (4c) [CI]
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< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 9/19
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2020< / th >
< td class = "term spring not-offered" >
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2019< / th >
< td class = "term spring not-offered" >
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
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< tr >
< th class = "year" > 2018< / th >
< td class = "term spring not-offered" >
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< td colspan = "2" class = "term summer not-offered" >
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< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2017< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c) [CI]
< / span >
< ul class = "prof-list" >
< li > Paul A Miyamoto< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 13/19
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< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< / tr >
< tr >
< th class = "year" > 2016< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c) [CI]
< / span >
< ul class = "prof-list" >
< li > Paul A Miyamoto< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 20/19
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2015< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c) [CI]
< / span >
< ul class = "prof-list" >
< li > Paul A Miyamoto< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 12/19
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2014< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c) [CI]
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 8/19
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< td colspan = "2" class = "term summer not-offered" >
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< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2013< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 15/19
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2012< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
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< span class = "course-capacity" >
Seats Taken: 18/24
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< td colspan = "2" class = "term summer not-offered" >
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< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2011< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
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< span class = "course-capacity" >
Seats Taken: 20/24
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< td colspan = "2" class = "term summer not-offered" >
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< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2010< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 22/24
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
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< tr >
< th class = "year" > 2009< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 10/24
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< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2008< / th >
< td class = "term spring offered" >
< div class = "view-container detail-view-container" >
< span class = "term-course-info" >
Graphic Design Corporate Id (4c)
< / span >
< ul class = "prof-list" >
< li > Sara L. Tack< / li >
< / ul >
< span class = "course-capacity" >
Seats Taken: 21/24
< / span >
< / div >
< / td >
< td colspan = "2" class = "term summer not-offered" >
< / td >
< td class = "term fall not-offered" >
< / td >
< / tr >
< tr >
< th class = "year" > 2007< / th >
< td class = "term spring unscheduled" >
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< td colspan = "2" class = "term summer unscheduled" >
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< td class = "term fall not-offered" >
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