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HTML
644 lines
27 KiB
HTML
<!DOCTYPE html>
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<html>
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<head>
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<title>
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MGMT-6540: Marketing Communication and Branding Strategies
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</title>
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<meta property="og:title" content="MGMT-6540: Marketing Communication and Branding Strategies">
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<meta property="og:description" content="Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Marketing Communication and Branding Strategies
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</h1>
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<h2 id="code">
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MGMT-6540
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</h2>
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<p>
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Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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3 credits
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</span>
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</div>
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<div id="crosslist-container">
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<div id="crosslist-title" class="rel-info-title">
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Cross-listed with:
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</div>
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<div id=crosslist-classes" class="rel-info-courses">
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<a class="course-pill" href="MGMT-4490">MGMT-4490 Advertising Strategy and Promotions</a>
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</div>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<span class="none-rect">
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none
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</span>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h1 id="past-title">
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Past Term Data
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</h2>
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<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="../icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="../icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="../icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2023</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Sarah Kathleen Ward</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 13/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 10/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 1/10
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202001&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 1/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 7/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 5/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 5/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 14/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 3/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 6/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
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</span>
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<ul class="prof-list">
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<li>Susan J Freeman</li>
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</ul>
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<span class="course-capacity">
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|
Seats Taken: 6/50
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</span>
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</div>
|
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
|
|
</tr>
|
|
<tr>
|
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<th class="year">2012</th>
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<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Susan J Freeman</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 5/10
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
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|
</td>
|
|
</tr>
|
|
<tr>
|
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<th class="year">2011</th>
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|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Susan J Freeman</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 8/10
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|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
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|
</td>
|
|
</tr>
|
|
<tr>
|
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<th class="year">2010</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 14/40
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</span>
|
|
</div>
|
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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|
</td>
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</tr>
|
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<tr>
|
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<th class="year">2009</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
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<span class="course-capacity">
|
|
Seats Taken: 8/40
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</span>
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</div>
|
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
|
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<tr>
|
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<th class="year">2008</th>
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<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 4/40
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</span>
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</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2007</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=6540&schd_in=">Marketing Comm & Promo Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>James A. Fairbrother</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 10/40
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2006</th>
|
|
<td class="term spring offered-diff-code">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2005</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200501&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 14/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200509&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Heidi Susan Reale</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 8/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2004</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200401&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 7/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2003</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200301&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 20/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2002</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200201&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 13/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2001</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200101&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 12/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2000</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200001&subj_in=MGMT&crse_in=6540&schd_in=">Mrktg Comm & Prom Strat (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 15/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1999</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199901&subj_in=MGMT&crse_in=6540&schd_in=">Advertising (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 13/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1998</th>
|
|
<td class="term spring unscheduled">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</body>
|
|
</html>
|