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COMM-6730 - Brand Identity Design
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<meta property="og:description" content="A brand is more than just a cool logo design. &quot;A brand is a perception or set of associations consumers have of a business.&quot; -(Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.">
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Brand Identity Design
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COMM-6730
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A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." -(Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.
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4 credits
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Cross-listed with:
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<a class="course-pill" href="COMM-4730.html">COMM-4730 Brand Identity Design</a>
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<th class="year">2023</th>
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Brand Identity Design (4c)
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<ul class="prof-list">
<li>Sara L. Tack</li>
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Seats Taken: 0/19
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<th class="year">2022</th>
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Brand Identity Design (4c)
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<ul class="prof-list">
<li>Sara L. Tack</li>
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<span class="course-capacity">
Seats Taken: 0/19
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