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273 lines
11 KiB
HTML
273 lines
11 KiB
HTML
<!DOCTYPE html>
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<html>
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<title>
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MGMT-4180: Marketing Analytics
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</title>
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<meta property="og:title" content="MGMT-4180: Marketing Analytics">
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<meta property="og:description" content="The objective of this course is to apply a systematic and analytical approach to marketing decision-making, and to build skills and confidence in undertaking such analyses on your own. We will study tools for generating marketing insights from empirical data in such areas as segmentation, targeting, positioning, customer choice, new product design, and forecasting. This will be a hands-on course in which you apply the tools studied to actual business cases. We will cover analytical techniques typically bundled under "marketing analytics" such as regression, cluster analysis, discriminant analysis, logit model, conjoint analysis, bass model, etc. We will NOT be approaching these topics theoretically, that is, via equations or proofs. Instead, we'll learn how and when to apply each model and what they tell marketers.Â">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Marketing Analytics
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</h1>
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<h2 id="code">
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MGMT-4180
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</h2>
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<p>
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The objective of this course is to apply a systematic and analytical approach to marketing decision-making, and to build skills and confidence in undertaking such analyses on your own. We will study tools for generating marketing insights from empirical data in such areas as segmentation, targeting, positioning, customer choice, new product design, and forecasting. This will be a hands-on course in which you apply the tools studied to actual business cases. We will cover analytical techniques typically bundled under "marketing analytics" such as regression, cluster analysis, discriminant analysis, logit model, conjoint analysis, bass model, etc. We will NOT be approaching these topics theoretically, that is, via equations or proofs. Instead, we'll learn how and when to apply each model and what they tell marketers.Â
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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0 credits
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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<div id="prereq-classes" class="rel-info-courses">
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none
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<h1 id="past-title">
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Past Term Data
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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Offered
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<svg><use href="../icons.svg#circle-question"></use></svg>
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Offered as Cross-Listing Only
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No Term Data
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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Detailed View
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</label>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2023</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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<th class="year">2022</th>
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<td class="term spring not-offered">
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<td colspan="2" class="term summer not-offered">
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<td class="term fall not-offered">
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<th class="year">2021</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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<tr>
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<th class="year">2020</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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<tr>
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<th class="year">2018</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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<tr>
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<th class="year">2017</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring not-offered">
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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<tr>
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<th class="year">2014</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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<tr>
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<th class="year">2013</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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<tr>
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<th class="year">2011</th>
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<td class="term spring not-offered">
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<td colspan="2" class="term summer not-offered">
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2010</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2009</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2008</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2007</th>
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<td class="term spring unscheduled">
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</td>
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<td colspan="2" class="term summer unscheduled">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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</tbody>
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</table>
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</div>
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</div>
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</body>
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</html>
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