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659 lines
28 KiB
HTML
659 lines
28 KiB
HTML
<!DOCTYPE html>
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<html>
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<head>
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<title>
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MGMT-6720: Internet Marketing
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</title>
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<meta property="og:title" content="MGMT-6720: Internet Marketing">
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<meta property="og:description" content="Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<link rel="stylesheet" href="../css/themes.css">
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<link rel="shortcut icon" href="../favicon/quatalogIcon.png">
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<link rel="icon" href="../favicon/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="../favicon/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="../favicon/favicon-32x32.png">
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<link rel="icon" type="image/png" sizes="16x16" href="../favicon/favicon-16x16.png">
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<link rel="manifest" href="../favicon/site.webmanifest">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Internet Marketing
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</h1>
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<h2 id="code">
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MGMT-6720
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</h2>
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<p>
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Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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3 credits
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</span>
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</div>
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<div id="crosslist-container">
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<div id="crosslist-title" class="rel-info-title">
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Cross-listed with:
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</div>
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<div id=crosslist-classes" class="rel-info-courses">
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<a class="course-pill" href="MGMT-4450">MGMT-4450 Internet Marketing</a>
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</div>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<span class="none-rect">
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none
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</span>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h1 id="past-title">
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Past Term Data
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</h2>
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<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="../icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="../icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="../icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2024</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Margaret A McDermott</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 20/50
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer unscheduled">
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</td>
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<td class="term fall unscheduled">
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</td>
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</tr>
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<tr>
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<th class="year">2023</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Margaret A McDermott</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 35/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Margaret A McDermott</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 31/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Margaret A McDermott</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 14/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202001&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael S. Pepe</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 27/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Samuel Benjamin Trimboli</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 19/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Philip Marc Lurie</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 22/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jason Nicholas Kuruzovich</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 24/23
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jason Nicholas Kuruzovich</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 23/18
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jason Nicholas Kuruzovich</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 14/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jason Nicholas Kuruzovich</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 27/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=MGMT&crse_in=6720&schd_in=">Internet Marketing (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jason Nicholas Kuruzovich</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 21/60
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2011</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2010</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2009</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2008</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2007</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2006</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2005</th>
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<td class="term spring not-offered">
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</td>
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<td class="term summer2 not-offered">
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</td>
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<td class="term summer3 offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200505&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Robyn A. Berkley</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 3/55
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</span>
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</div>
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
|
|
<th class="year">2004</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200405&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Robyn A. Berkley</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 4/55
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2003</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200301&subj_in=MGMT&crse_in=6720&schd_in=">Develop & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Sandi L. Dinger</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 71/4055
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200305&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Sandi L. Dinger</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 8/55
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2002</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200201&subj_in=MGMT&crse_in=6720&schd_in=">Develop & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Soo Hoon Lee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 34/2905
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200205&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael W. Hurley</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 23/55
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2001</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200101&subj_in=MGMT&crse_in=6720&schd_in=">Develop & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Lael B. Peters</li>
|
|
<li>Soo-Hyung Lee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 54/2900
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200105&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Susan A Russell</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 15/55
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2000</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200001&subj_in=MGMT&crse_in=6720&schd_in=">Develop & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Robert Sands</li>
|
|
<li>Robert A McDonald</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 73/110
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200005&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Robert A McDonald</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 12/55
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1999</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199901&subj_in=MGMT&crse_in=6720&schd_in=">Develop & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Robert Sands</li>
|
|
<li>Richard P Leifer</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 80/135
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term summer2 not-offered">
|
|
</td>
|
|
<td class="term summer3 offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199905&subj_in=MGMT&crse_in=6720&schd_in=">Dev & Staff Org II (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Deborah Burke</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 31/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1998</th>
|
|
<td class="term spring unscheduled">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</body>
|
|
</html>
|