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<title>
MGMT-6180: Marketing Analytics
</title>
<meta property="og:title" content="MGMT-6180: Marketing Analytics">
<meta property="og:description" content="The objective of this course is to apply a systematic and analytical approach to marketing decision-making and to build skills and confidence in undertaking such analyses on your own. We will study tools for generating marketing insights from empirical data in such areas as segmentation, targeting, positioning, customer choice, new product design, and forecasting. This will be a hands-on course in which you apply the tools studied to actual business cases. We will cover analytical techniques typically bundled under &quot;marketing analytics&quot; such as regression, cluster analysis, discriminant analysis, logit model, conjoint analysis, bass model, etc. We will NOT be approaching these topics theoretically, that is, via equations or proofs. Instead, we'll learn how and when to apply each model and what they tell marketers.">
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<div id="course-info-container">
<h1 id="name">
Marketing Analytics
</h1>
<h2 id="code">
MGMT-6180
</h2>
<p>
The objective of this course is to apply a systematic and analytical approach to marketing decision-making and to build skills and confidence in undertaking such analyses on your own. We will study tools for generating marketing insights from empirical data in such areas as segmentation, targeting, positioning, customer choice, new product design, and forecasting. This will be a hands-on course in which you apply the tools studied to actual business cases. We will cover analytical techniques typically bundled under "marketing analytics" such as regression, cluster analysis, discriminant analysis, logit model, conjoint analysis, bass model, etc. We will NOT be approaching these topics theoretically, that is, via equations or proofs. Instead, we'll learn how and when to apply each model and what they tell marketers.
</p>
<div id="cattrs-container">
<span id="credits-pill" class="attr-pill">
3 credits
</span>
</div>
<div id="prereq-container" class="rel-info-container">
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Prereqs:
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none
</span>
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<div id="past-container">
<h1 id="past-title">
Past Term Data
</h2>
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Offered
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<div id="no-code" class="key-code">
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Not Offered
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<div id="diff-code" class="key-code">
<span class="code-icon" id="diff-code-icon">
<svg><use href="../icons.svg#circle-question"></use></svg>
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Offered as Cross-Listing Only
</div>
<div id="nil-code" class="key-code">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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No Term Data
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<div id="control-panel">
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Simple View
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Detailed View
</label>
</div>
</div>
<table id="years-table">
<thead>
<tr>
<th></th>
<th class="spring season-label">Spring</th>
<th class="summer season-label" colspan="2">Summer</th>
<th class="fall season-label">Fall</th>
</tr>
<tr>
<th colspan="2"></th>
<th class="summer2 midsum-label">(Session 1)</th>
<th class="summer3 midsum-label">(Session 2)</th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<th class="year">2024</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer unscheduled">
</td>
<td class="term fall unscheduled">
</td>
</tr>
<tr>
<th class="year">2023</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2022</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2021</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2020</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2019</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2018</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2017</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2016</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2015</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2014</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2013</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2012</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2011</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Satish P Nambisan</li>
</ul>
<span class="course-capacity">
Seats Taken: 9/30
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2010</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Satish P Nambisan</li>
</ul>
<span class="course-capacity">
Seats Taken: 13/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2009</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Damon Charles Rosenthal</li>
</ul>
<span class="course-capacity">
Seats Taken: 12/100
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2008</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200809&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Satish P Nambisan</li>
</ul>
<span class="course-capacity">
Seats Taken: 19/35
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2007</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Satish P Nambisan</li>
</ul>
<span class="course-capacity">
Seats Taken: 9/40
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2006</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 5/40
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2005</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200501&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Irina Ilovici</li>
<li>Lynn DeNoia</li>
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 18/6140
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2004</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200401&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 13/40
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2003</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200301&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/8125
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2002</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200201&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 10/80
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2001</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200101&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 38/1850
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2000</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200001&subj_in=MGMT&crse_in=6180&schd_in=">Strategic Info Systems Mgmt (3c)</a>
</span>
<ul class="prof-list">
<li>Thiagarajan Ravichandran</li>
</ul>
<span class="course-capacity">
Seats Taken: 39/90
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1999</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1998</th>
<td class="term spring unscheduled">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
</tbody>
</table>
</div>
</div>
</body>
</html>
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