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564 lines
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HTML
564 lines
23 KiB
HTML
<!DOCTYPE html>
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<html>
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<head>
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<title>
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COMM-4730: Brand Identity Design
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</title>
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<meta property="og:title" content="COMM-4730: Brand Identity Design">
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<meta property="og:description" content="A brand is more than just a cool logo design. “A brand is a perception or set of associations consumers have of a business.” - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we’ll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<link rel="stylesheet" href="../css/themes.css">
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<link rel="shortcut icon" href="../favicon/quatalogIcon.png">
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<link rel="icon" href="../favicon/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="../favicon/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="../favicon/favicon-32x32.png">
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<link rel="icon" type="image/png" sizes="16x16" href="../favicon/favicon-16x16.png">
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<link rel="manifest" href="../favicon/site.webmanifest">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Brand Identity Design
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</h1>
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<h2 id="code">
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COMM-4730
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</h2>
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<p>
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A brand is more than just a cool logo design. “A brand is a perception or set of associations consumers have of a business.” - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we’ll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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4 credits
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</span>
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<span class="attr-pill">
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Communication Intensive
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</span>
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</div>
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<div id="crosslist-container">
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<div id="crosslist-title" class="rel-info-title">
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Cross-listed with:
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</div>
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<div id=crosslist-classes" class="rel-info-courses">
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<a class="course-pill" href="COMM-6730">COMM-6730 Brand Identity Design</a>
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</div>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<div class="pr-or-con">
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<div class="pr-or-title">
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one of:
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</div>
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<div class="pr-or">
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<a class="course-pill" href="COMM-2660">COMM-2660 Introduction To Graphic Design</a>
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<a class="course-pill" href="COMM-2570">COMM-2570 Typography</a>
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<a class="course-pill" href="COMM-2680">COMM-2680</a>
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</div>
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</div>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h1 id="past-title">
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Past Term Data
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</h2>
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<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="../icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="../icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="../icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2024</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c) [CI]</a>
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</span>
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<ul class="prof-list">
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<li>Sara L. Tack</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 18/19
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2023</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c) [CI]</a>
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</span>
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<ul class="prof-list">
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<li>Sara L. Tack</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 18/19
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c) [CI]</a>
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</span>
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<ul class="prof-list">
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<li>Sara L. Tack</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 11/19
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c) [CI]</a>
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</span>
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<ul class="prof-list">
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<li>Sara L. Tack</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 9/19
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c) [CI]</a>
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</span>
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||
<ul class="prof-list">
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||
<li>Paul A Miyamoto</li>
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||
</ul>
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||
<span class="course-capacity">
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||
Seats Taken: 13/19
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</span>
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||
</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c) [CI]</a>
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||
</span>
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||
<ul class="prof-list">
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||
<li>Paul A Miyamoto</li>
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||
</ul>
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||
<span class="course-capacity">
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||
Seats Taken: 20/19
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</span>
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||
</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c) [CI]</a>
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||
</span>
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||
<ul class="prof-list">
|
||
<li>Paul A Miyamoto</li>
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||
</ul>
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||
<span class="course-capacity">
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||
Seats Taken: 12/19
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||
</span>
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||
</div>
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||
</td>
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<td colspan="2" class="term summer not-offered">
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||
</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c) [CI]</a>
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||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
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||
</ul>
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||
<span class="course-capacity">
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||
Seats Taken: 8/19
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||
</span>
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</div>
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||
</td>
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||
<td colspan="2" class="term summer not-offered">
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||
</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
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||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
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||
<span class="course-capacity">
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||
Seats Taken: 15/19
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||
</span>
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||
</div>
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||
</td>
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||
<td colspan="2" class="term summer not-offered">
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||
</td>
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<td class="term fall not-offered">
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||
</td>
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||
</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring offered">
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||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 18/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
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||
<th class="year">2011</th>
|
||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 20/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2010</th>
|
||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 22/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
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||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2009</th>
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||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 10/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
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||
<th class="year">2008</th>
|
||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 21/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2007</th>
|
||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 21/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2006</th>
|
||
<td class="term spring offered">
|
||
<div class="view-container detail-view-container">
|
||
<span class="term-course-info">
|
||
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
|
||
</span>
|
||
<ul class="prof-list">
|
||
<li>Sara L. Tack</li>
|
||
</ul>
|
||
<span class="course-capacity">
|
||
Seats Taken: 20/24
|
||
</span>
|
||
</div>
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2005</th>
|
||
<td class="term spring not-offered">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2004</th>
|
||
<td class="term spring offered-diff-code">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2003</th>
|
||
<td class="term spring offered-diff-code">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2002</th>
|
||
<td class="term spring not-offered">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2001</th>
|
||
<td class="term spring offered-diff-code">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">2000</th>
|
||
<td class="term spring not-offered">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">1999</th>
|
||
<td class="term spring not-offered">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<th class="year">1998</th>
|
||
<td class="term spring unscheduled">
|
||
</td>
|
||
<td colspan="2" class="term summer not-offered">
|
||
</td>
|
||
<td class="term fall not-offered">
|
||
</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
</body>
|
||
</html>
|