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648 lines
24 KiB
HTML
648 lines
24 KiB
HTML
<!DOCTYPE html>
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<html>
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<head>
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<title>
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MGMT-4490: Advertising Strategy and Promotions
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</title>
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<meta property="og:title" content="MGMT-4490: Advertising Strategy and Promotions">
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<meta property="og:description" content="Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<link rel="shortcut icon" href="../favicon/quatalogIcon.png">
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<link rel="icon" href="../favicon/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="../favicon/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="../favicon/favicon-32x32.png">
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<link rel="icon" type="image/png" sizes="16x16" href="../favicon/favicon-16x16.png">
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<link rel="manifest" href="../favicon/site.webmanifest">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Advertising Strategy and Promotions
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</h1>
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<h2 id="code">
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MGMT-4490
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</h2>
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<p>
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Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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4 credits
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</span>
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</div>
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<div id="crosslist-container">
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<div id="crosslist-title" class="rel-info-title">
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Cross-listed with:
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</div>
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<div id=crosslist-classes" class="rel-info-courses">
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<a class="course-pill" href="MGMT-6540.html">MGMT-6540 Marketing Communication and Branding Strategies</a>
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</div>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<div class="pr-or-con">
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<div class="pr-or-title">
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one of:
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</div>
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<div class="pr-or">
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<a class="course-pill" href="MGMT-4430.html">MGMT-4430 Marketing Principles</a>
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<a class="course-pill" href="MGMT-2430.html">MGMT-2430 Marketing Principles</a>
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</div>
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</div>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h1 id="past-title">
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Past Term Data
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</h2>
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<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="../icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="../icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="../icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2023</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Sarah Kathleen Ward</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 4/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 5/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 13/20
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Shan Yu</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 15/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 14/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 12/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 16/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 15/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 18/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 9/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Susan J Freeman</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 29/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Susan J Freeman</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 29/30
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2011</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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|
Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Susan J Freeman</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 34/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2010</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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|
Seats Taken: 22/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
|
|
<tr>
|
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<th class="year">2009</th>
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<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
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</span>
|
|
<ul class="prof-list">
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|
<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
|
|
Seats Taken: 31/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2008</th>
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<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
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</span>
|
|
<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
|
|
Seats Taken: 19/45
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
|
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<th class="year">2007</th>
|
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<td class="term spring offered">
|
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<div class="view-container detail-view-container">
|
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<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>James A. Fairbrother</li>
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</ul>
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<span class="course-capacity">
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|
Seats Taken: 22/65
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2006</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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|
Adv Strat & Promotions (4c)
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</span>
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<ul class="prof-list">
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<li>Heidi Susan Reale</li>
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</ul>
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<span class="course-capacity">
|
|
Seats Taken: 24/65
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2005</th>
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<td class="term spring offered">
|
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<div class="view-container detail-view-container">
|
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<span class="term-course-info">
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|
Adv Strat & Promotions (4c)
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</span>
|
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<ul class="prof-list">
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<li>Heidi Susan Reale</li>
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</ul>
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<span class="course-capacity">
|
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Seats Taken: 38/65
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</span>
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</div>
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</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered-diff-code">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2004</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 0/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2003</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Jeffrey F. Durgee</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 39/75
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2002</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Trina Sego</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 35/75
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2001</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Trina Sego</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 35/70
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2000</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Trina Sego</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 29/60
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1999</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
Adv Strat & Promotions (4c)
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Christa Marie McNeany</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 23/35
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1998</th>
|
|
<td class="term spring unscheduled">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</body>
|
|
</html>
|