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645 lines
27 KiB
HTML
645 lines
27 KiB
HTML
<!DOCTYPE html>
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<html>
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<head>
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<title>
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MGMT-6580: Marketing High Technology Products
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</title>
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<meta property="og:title" content="MGMT-6580: Marketing High Technology Products">
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<meta property="og:description" content="This course is designed to help students develop an understanding of the strategies and practices involved in marketing technologically oriented products and services. Students will learn where these strategies differ from marketing of non-technical products/services, and appreciate how and why they vary.">
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<link rel="stylesheet" href="../css/common.css">
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<link rel="stylesheet" href="../css/coursedisplay.css">
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<link rel="stylesheet" href="../css/themes.css">
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<link rel="shortcut icon" href="../favicon/quatalogIcon.png">
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<link rel="icon" href="../favicon/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="../favicon/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="../favicon/favicon-32x32.png">
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<link rel="manifest" href="../favicon/site.webmanifest">
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<script src="../js/fuse.js"></script>
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<script src="../js/search_helper.js"></script>
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="../"><svg><use href="../images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<form onsubmit="search_helper(event)">
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<input type="text" id="search" class="header-search" placeholder="Search...">
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</form>
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Marketing High Technology Products
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</h1>
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<h2 id="code">
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MGMT-6580
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</h2>
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<p>
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This course is designed to help students develop an understanding of the strategies and practices involved in marketing technologically oriented products and services. Students will learn where these strategies differ from marketing of non-technical products/services, and appreciate how and why they vary.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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3 credits
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</span>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<span class="none-rect">
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none
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</span>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h1 id="past-title">
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Past Term Data
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</h2>
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<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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<input type="radio" id="detail-view-input" name="view-select" value="detailed">
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="../icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="../icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="../icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="../icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="../icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="../icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table id="years-table">
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2024</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Sarah Kathleen Ward</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 43/55
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer unscheduled">
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</td>
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<td class="term fall unscheduled">
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</td>
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</tr>
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<tr>
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<th class="year">2023</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Sarah Kathleen Ward</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 48/55
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 53/55
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202009&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 34/55
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 15/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201909&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 26/45
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 17/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 21/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Jeffrey F. Durgee</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 37/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 20/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 30/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 15/40
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 11/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2011</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Michael I. Boskin</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 23/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2010</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Gina O'Connor</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 11/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2009</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
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</span>
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<ul class="prof-list">
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<li>Gina O'Connor</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 10/35
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall not-offered">
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</td>
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</tr>
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<tr>
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<th class="year">2008</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 23/35
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2007</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 16/35
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2006</th>
|
|
<td class="term spring offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High - Tech Prod (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 14/35
|
|
</span>
|
|
</div>
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2005</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2004</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200409&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 12/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2003</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200309&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 13/25
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2002</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200209&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Michael I. Boskin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 15/50
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2001</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200109&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Shikhar Sarin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 13/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">2000</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200009&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Shikhar Sarin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 14/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1999</th>
|
|
<td class="term spring not-offered">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall offered">
|
|
<div class="view-container detail-view-container">
|
|
<span class="term-course-info">
|
|
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199909&subj_in=MGMT&crse_in=6580&schd_in=">Marketing High-tech Products (3c)</a>
|
|
</span>
|
|
<ul class="prof-list">
|
|
<li>Shikhar Sarin</li>
|
|
</ul>
|
|
<span class="course-capacity">
|
|
Seats Taken: 22/45
|
|
</span>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<tr>
|
|
<th class="year">1998</th>
|
|
<td class="term spring unscheduled">
|
|
</td>
|
|
<td colspan="2" class="term summer not-offered">
|
|
</td>
|
|
<td class="term fall not-offered">
|
|
</td>
|
|
</tr>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</body>
|
|
</html>
|