Marketing Principles

MGMT-2430

This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.

4 credits
Prereqs:
none

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Marketing Principles (4c)
  • Gaurav Jain
Seats Taken: 69/80
Marketing Principles (4c)
  • Sarah Kathleen Ward
Seats Taken: 0/72
2022
Marketing Principles (4c)
  • Gaurav Jain
Seats Taken: 71/80
Marketing Principles (4c)
  • Sarah Kathleen Ward
Seats Taken: 37/72
2021
Marketing Principles (4c)
  • Gaurav Jain
Seats Taken: 60/80
Marketing Principles (4c)
  • Shan Yu
Seats Taken: 56/72
2020
Marketing Principles (4c)
  • Sunaina Shrivastava
Seats Taken: 73/70
Marketing Principles (4c)
  • Shan Yu
Seats Taken: 60/80
2019
Marketing Principles (4c)
  • Jeffrey F. Durgee
  • Shan Yu
Seats Taken: 71/70
Marketing Principles (4c)
  • Sunaina Shrivastava
Seats Taken: 58/70
2018
Marketing Principles (4c)
  • Jeffrey F. Durgee
  • Shan Yu
Seats Taken: 63/67
Marketing Principles (4c)
  • Shan Yu
Seats Taken: 63/70
2017
Marketing Principles (4c)
  • Shan Yu
  • Jeffrey F. Durgee
Seats Taken: 57/67
Marketing Principles (4c)
  • Shan Yu
Seats Taken: 64/70
2016
Marketing Principles (4c)
  • Dmitri Markovitch
Seats Taken: 56/64
Marketing Principles (4c)
  • Shan Yu
Seats Taken: 65/70
2015
Marketing Principles (4c)
  • Dmitri Markovitch
Seats Taken: 55/60
Marketing Principles (4c)
  • Dmitri Markovitch
Seats Taken: 58/65
2014
Marketing Principles (4c)
  • Dmitri Markovitch
Seats Taken: 58/60
2013
2012
2011
2010
2009
2008
2007