Internet Marketing

MGMT-6720

Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.

3 credits
Cross-listed with:
Prereqs:
none

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Internet Marketing (3c)
  • Margaret A McDermott
Seats Taken: 35/40
2022
Internet Marketing (3c)
  • Margaret A McDermott
Seats Taken: 31/40
2021
Internet Marketing (3c)
  • Margaret A McDermott
Seats Taken: 14/30
2020
Internet Marketing (3c)
  • Michael S. Pepe
Seats Taken: 27/30
2019
Internet Marketing (3c)
  • Samuel Benjamin Trimboli
Seats Taken: 19/30
2018
Internet Marketing (3c)
  • Philip Marc Lurie
Seats Taken: 22/30
2017
Internet Marketing (3c)
  • Jason Nicholas Kuruzovich
Seats Taken: 24/23
2016
Internet Marketing (3c)
  • Jason Nicholas Kuruzovich
Seats Taken: 23/18
2015
Internet Marketing (3c)
  • Jason Nicholas Kuruzovich
Seats Taken: 14/20
2014
Internet Marketing (3c)
  • Jason Nicholas Kuruzovich
Seats Taken: 27/20
2013
Internet Marketing (3c)
  • Jason Nicholas Kuruzovich
Seats Taken: 21/60
2012
2011
2010
2009
2008
2007
2006
2005
Dev & Staff Org II (3c)
  • Robyn A. Berkley
Seats Taken: 3/55
2004
Dev & Staff Org II (3c)
  • Robyn A. Berkley
Seats Taken: 4/55
2003
Develop & Staff Org II (3c)
  • Sandi L. Dinger
Seats Taken: 71/4055
Dev & Staff Org II (3c)
  • Sandi L. Dinger
Seats Taken: 8/55
2002
Develop & Staff Org II (3c)
  • Soo Hoon Lee
Seats Taken: 34/2905
Dev & Staff Org II (3c)
  • Michael W. Hurley
Seats Taken: 23/55
2001
Develop & Staff Org II (3c)
  • Lael B. Peters
  • Soo-Hyung Lee
Seats Taken: 54/2900
Dev & Staff Org II (3c)
  • Susan A Russell
Seats Taken: 15/55
2000
Develop & Staff Org II (3c)
  • Robert Sands
  • Robert A McDonald
Seats Taken: 73/110
Dev & Staff Org II (3c)
  • Robert A McDonald
Seats Taken: 12/55
1999
Develop & Staff Org II (3c)
  • Robert Sands
  • Richard P Leifer
Seats Taken: 80/135
Dev & Staff Org II (3c)
  • Deborah Burke
Seats Taken: 31/45
1998