Marketing High Technology Products

MGMT-6580

This course is designed to help students develop an understanding of the strategies and practices involved in marketing technologically oriented products and services. Students will learn where these strategies differ from marketing of non-technical products/services, and appreciate how and why they vary.

3 credits
Prereqs:
none

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Marketing High - Tech Prod (3c)
  • Sarah Kathleen Ward
Seats Taken: 48/55
2022
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 53/55
2021
2020
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 34/55
2019
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 15/40
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 26/45
2018
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 17/40
2017
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 21/40
2016
Marketing High - Tech Prod (3c)
  • Jeffrey F. Durgee
Seats Taken: 37/40
2015
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 20/40
2014
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 30/40
2013
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 15/40
2012
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 11/35
2011
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 23/35
2010
Marketing High - Tech Prod (3c)
  • Gina O'Connor
Seats Taken: 11/35
2009
Marketing High - Tech Prod (3c)
  • Gina O'Connor
Seats Taken: 10/35
2008
Marketing High - Tech Prod (3c)
  • Michael I. Boskin
Seats Taken: 23/35
2007