Internet Marketing

MGMT-4450

Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits
Cross-listed with:

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Internet Marketing (4c)
  • Margaret A McDermott
Seats Taken: 12/20
2022
Internet Marketing (4c)
  • Margaret A McDermott
Seats Taken: 8/20
2021
Internet Marketing (4c)
  • Margaret A McDermott
Seats Taken: 19/30
2020
Internet Marketing (4c)
  • Michael S. Pepe
Seats Taken: 14/20
2019
Internet Marketing (4c)
  • Samuel Benjamin Trimboli
Seats Taken: 21/20
2018
Internet Marketing (4c)
  • Philip Marc Lurie
Seats Taken: 12/20
2017
Internet Marketing (4c)
  • Jason Nicholas Kuruzovich
Seats Taken: 12/15
2016
Internet Marketing (4c)
  • Jason Nicholas Kuruzovich
Seats Taken: 21/22
2015
Internet Marketing (4c)
  • Jason Nicholas Kuruzovich
Seats Taken: 15/20
2014
Internet Marketing (4c)
  • Jason Nicholas Kuruzovich
Seats Taken: 10/20
2013
Internet Marketing (4c)
  • Jason Nicholas Kuruzovich
Seats Taken: 13/20
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998