Consumer Behavior and Product Design

MGMT-4460

This course introduces the motivations and related factors that shape consumers' purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design

4 credits

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Consumer Behavior And Prod Dsn (4c)
  • Gaurav Jain
Seats Taken: 0/20
2022
Consumer Behavior And Prod Dsn (4c)
  • Gaurav Jain
Seats Taken: 12/20
2021
Consumer Behavior And Prod Dsn (4c)
  • Gaurav Jain
Seats Taken: 14/20
2020
Consumer Behavior And Prod Dsn (4c)
  • Gaurav Jain
Seats Taken: 13/20
2019
Consumer Behavior And Prod Dsn (4c)
  • Gaurav Jain
Seats Taken: 13/20
2018
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 13/20
2017
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 14/20
2016
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 14/20
2015
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 6/20
2014
Consumer Behavior And Prod Dsn (4c)
  • Michael J Kalsher
Seats Taken: 3/10
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 17/15
2013
Consumer Behavior And Prod Dsn (4c)
  • Michael J Kalsher
Seats Taken: 2/20
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 12/25
2012
Consumer Behavior And Prod Dsn (4c)
  • Susan Sanderson
Seats Taken: 23/30
Consumer Behavior And Prod Dsn (4c)
  • Jeffrey F. Durgee
Seats Taken: 7/19
2011
Consumer Behavior And Prod Dsn (4c)
  • Susan J Freeman
Seats Taken: 36/40
2010
Consumer Behavior And Prod Dsn (4c)
  • Barry Phillip Young
Seats Taken: 16/35
2009
Consumer Behavior And Prod Dsn (4c)
  • Michael J Kalsher
Seats Taken: 22/35
2008
Consumer Behavior And Prod Dsn (4c)
  • Michael J Kalsher
Seats Taken: 33/45
2007