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MGMT-4490: Advertising Strategy and Promotions
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<meta property="og:description" content="Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.">
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Advertising Strategy and Promotions
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<h2 id="code">
MGMT-4490
</h2>
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Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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4 credits
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Cross-listed with:
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<a class="course-pill" href="MGMT-6540.html">MGMT-6540 Marketing Communication and Branding Strategies</a>
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Prereqs:
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one of:
</div>
<div class="pr-or">
<a class="course-pill" href="MGMT-4430.html">MGMT-4430 Marketing Principles</a>
<a class="course-pill" href="MGMT-2430.html">MGMT-2430 Marketing Principles</a>
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Offered as Cross-Listing Only
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<th></th>
<th class="spring season-label">Spring</th>
<th class="summer season-label" colspan="2">Summer</th>
<th class="fall season-label">Fall</th>
</tr>
<tr>
<th colspan="2"></th>
<th class="summer2 midsum-label">(Session 1)</th>
<th class="summer3 midsum-label">(Session 2)</th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<th class="year">2023</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Sarah Kathleen Ward</li>
</ul>
<span class="course-capacity">
Seats Taken: 4/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2022</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 5/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2021</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 13/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2020</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 15/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2019</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 14/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2018</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 12/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2017</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 16/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2016</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 15/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2015</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 18/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2014</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 9/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2013</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/30
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2012</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/30
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2011</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 34/40
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2010</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 22/35
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2009</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 31/35
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2008</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
Adv Strat & Promotions (4c)
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 19/45
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2007</th>
<td class="term spring unscheduled">
</td>
<td colspan="2" class="term summer unscheduled">
</td>
<td class="term fall not-offered">
</td>
</tr>
</tbody>
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