Marketing Principles

MGMT-2430

This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.

4 credits

Prereqs:

none

Past Term Data

Offered

Not Offered

Offered as Cross-Listing Only

No Term Data

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	Spring	Summer		Fall
		(Session 1)	(Session 2)
2024	Marketing Principles (4c) Gaurav Jain Seats Taken: 99/100			Marketing Principles (4c) Sarah K. Parker Ward Seats Taken: 68/70
2023	Marketing Principles (4c) Gaurav Jain Seats Taken: 68/80			Marketing Principles (4c) Sarah Kathleen Ward Seats Taken: 56/80
2022	Marketing Principles (4c) Gaurav Jain Seats Taken: 71/80			Marketing Principles (4c) Sarah Kathleen Ward Seats Taken: 37/72
2021	Marketing Principles (4c) Gaurav Jain Seats Taken: 60/80			Marketing Principles (4c) Shan Yu Seats Taken: 56/72
2020	Marketing Principles (4c) Sunaina Shrivastava Seats Taken: 73/70			Marketing Principles (4c) Shan Yu Seats Taken: 60/80
2019	Marketing Principles (4c) Jeffrey F. Durgee Shan Yu Seats Taken: 71/70			Marketing Principles (4c) Sunaina Shrivastava Seats Taken: 58/70
2018	Marketing Principles (4c) Jeffrey F. Durgee Shan Yu Seats Taken: 63/67			Marketing Principles (4c) Shan Yu Seats Taken: 63/70
2017	Marketing Principles (4c) Shan Yu Jeffrey F. Durgee Seats Taken: 57/67			Marketing Principles (4c) Shan Yu Seats Taken: 64/70
2016	Marketing Principles (4c) Dmitri Markovitch Seats Taken: 56/64			Marketing Principles (4c) Shan Yu Seats Taken: 65/70
2015	Marketing Principles (4c) Dmitri Markovitch Seats Taken: 55/60			Marketing Principles (4c) Dmitri Markovitch Seats Taken: 58/65
2014				Marketing Principles (4c) Dmitri Markovitch Seats Taken: 58/60
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