An introductory course for initiating a new business venture and developing it into a self-sustaining and profitable enterprise. Provides understanding of the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, and obtains the necessary resources. Also, provides the theoretical and practical knowledge for the preparation of formal business plans for the development of new products, processes, and services and for the financing of new enterprises. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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