Marketing Research

MGMT-6550

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

3 credits
Cross-listed with:

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2025
2024
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 7/30
2023
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 9/20
2022
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 14/20
2021
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 8/20
2020
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 4/20
2019
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 1/25
2018
Marketing Research (3c)
  • Gaurav Jain
Seats Taken: 4/25
2017
Mkt And Mkt Research (3c)
  • Gaurav Jain
Seats Taken: 1/25
2016
Marketing Research (3c)
  • Savita Hanspal
Seats Taken: 4/25
2015
Marketing Research (3c)
  • Dongling Huang
Seats Taken: 6/25
2014
Marketing Research (3c)
  • Dongling Huang
Seats Taken: 7/25
Mkt And Mkt Research (3c)
  • Dongling Huang
Seats Taken: 13/15
2013
Marketing Research (3c)
  • Dongling Huang
Seats Taken: 22/40
Mkt And Mkt Research (3c)
  • Brian Samuel Apkarian
Seats Taken: 19/25
2012
Marketing Research (3c)
  • Dongling Huang
Seats Taken: 17/20
2011
Marketing Research (3c)
  • Dongling Huang
Seats Taken: 7/20
Mkt And Mkt Research (3c)
  • Dongling Huang
Seats Taken: 10/10
2010
Marketing Research (3c)
  • Shaojie Cui
Seats Taken: 3/20
Mkt And Mkt Research (3c)
  • Dongling Huang
Seats Taken: 11/10
2009
Marketing Research (3c)
  • Shaojie Cui
Seats Taken: 6/20
Mkt And Mkt Research (3c)
  • Shaojie Cui
Seats Taken: 4/33
2008
Marketing Research (3c)
  • Shaojie Cui
Seats Taken: 1/40
Mkt And Mkt Research (3c)
  • Shaojie Cui
Seats Taken: 0/35
2007
Marketing Research (3c)
  • Shaojie Cui
Seats Taken: 2/40
Mkt And Mkt Research (3c)
  • Shaojie Cui
Seats Taken: 0/35
2006
Marketing Research (3c)
  • Gokhan M. Karaatli
Seats Taken: 13/40
Mkt And Mkt Research (3c)
  • Shaojie Cui
Seats Taken: 0/35
2005
Mkt And Mkt Research (3c)
  • Gokhan M. Karaatli
Seats Taken: 9/40
Mkt And Mkt Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 2/35
2004
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 10/60
2003
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 9/20
2002
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 4/40
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 11/20
2001
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 11/40
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 7/25
2000
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 12/40
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 12/35
1999
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 19/30
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 13/40
1998
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 27/30
Marketing Research (3c)
  • Jeffrey F. Durgee
Seats Taken: 26/40