Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.
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