Marketing Communication and Branding Strategies

MGMT-6540

Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.

3 credits
Prereqs:
none

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Marketing Comm & Promo Strat (3c)
  • Sarah Kathleen Ward
Seats Taken: 13/20
2022
Marketing Comm & Promo Strat (3c)
  • Shan Yu
Seats Taken: 10/30
2021
Marketing Comm & Promo Strat (3c)
  • Shan Yu
Seats Taken: 1/10
2020
Marketing Comm & Promo Strat (3c)
  • Shan Yu
Seats Taken: 1/25
2019
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 7/25
2018
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 5/25
2017
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 5/25
2016
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 14/25
2015
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 3/25
2014
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 6/25
2013
Marketing Comm & Promo Strat (3c)
  • Susan J Freeman
Seats Taken: 6/50
2012
Marketing Comm & Promo Strat (3c)
  • Susan J Freeman
Seats Taken: 5/10
2011
Marketing Comm & Promo Strat (3c)
  • Susan J Freeman
Seats Taken: 8/10
2010
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 14/40
2009
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 8/40
2008
Marketing Comm & Promo Strat (3c)
  • Jeffrey F. Durgee
Seats Taken: 4/40
2007