This course focuses on three key goals: providing increased insight into the cognitive foundations of entrepreneurship, offering practice in applying creative thinking to the task of formulating ideas for new products or services, and presenting basic information about the organizational process of commercializing such innovations. These goals will be achieved through a combination of assigned readings, in-class exercises, and individual and team projects. In addition, the course will include contributions from guest speakers who will share with the class their own experiences and expertise.
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