Marketing Comm & Promo Strat

MGMT-6540

Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.

3 credits

Prereqs:

none

Past Term Data

Offered

Not Offered

Offered as Cross-Listing Only

No Term Data

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	Spring	Summer		Fall
		(Session 1)	(Session 2)
2025	Marketing Comm & Promo Strat (3c) Sarah K. Parker Ward Seats Taken: 0/40
2024	Marketing Comm & Promo Strat (3c) Sarah Kathleen Ward Seats Taken: 8/40
2023	Marketing Comm & Promo Strat (3c) Sarah Kathleen Ward Seats Taken: 13/20
2022	Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 10/30
2021	Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 1/10
2020	Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 1/25
2019	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 7/25
2018	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 5/25
2017	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 5/25
2016	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 14/25
2015	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 3/25
2014	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 6/25
2013	Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 6/50
2012	Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 5/10
2011	Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 8/10
2010	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 14/40
2009	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 8/40
2008	Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 4/40
2007	Marketing Comm & Promo Strat (3c) James A. Fairbrother Seats Taken: 10/40
2006
2005	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 14/25			Mrktg Comm & Prom Strat (3c) Heidi Susan Reale Seats Taken: 8/25
2004	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 7/25
2003	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 20/45
2002	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 13/45
2001	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 12/45
2000	Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 15/45
1999	Advertising (3c) Jeffrey F. Durgee Seats Taken: 13/45
1998