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      COMM-4730: Brand Identity Design
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    <meta property="og:description" content="A brand is more than just a cool logo design. &quot;A brand is a perception or set of associations consumers have of a business.&quot; - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.">
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        <h1 id="name">
          Brand Identity Design
        </h1>
        <h2 id="code">
          COMM-4730
        </h2>
        <p>
          A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.
        </p>
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          <span id="credits-pill" class="attr-pill">
            4 credits
          </span>
          <span class="attr-pill">
            Communication Intensive
          </span>
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            Cross-listed with:
          </div>
          <div id=crosslist-classes" class="rel-info-courses">
            <a class="course-pill" href="COMM-6730">COMM-6730 Brand Identity Design</a>
          </div>
        </div>
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            Prereqs:
          </div>
          <div id="prereq-classes" class="rel-info-courses">
            <div class="pr-or-con">
              <div class="pr-or-title">
                one of:
              </div>
              <div class="pr-or">
                <a class="course-pill" href="COMM-2660">COMM-2660 Introduction to Graphic Design</a>
                <a class="course-pill" href="COMM-2570">COMM-2570 Typography</a>
                <a class="course-pill" href="COMM-2680">COMM-2680</a>
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        <table id="years-table">
          <thead>
            <tr>
              <th></th>
              <th class="spring season-label">Spring</th>
              <th class="summer season-label" colspan="2">Summer</th>
              <th class="fall season-label">Fall</th>
            </tr>
            <tr>
              <th colspan="2"></th>
              <th class="summer2 midsum-label">(Session 1)</th>
              <th class="summer3 midsum-label">(Session 2)</th>
              <th></th>
            </tr>
          </thead>
          <tbody>
            <tr>
              <th class="year">2024</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 13/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer unscheduled">
              </td>
              <td class="term fall unscheduled">
              </td>
            </tr>
            <tr>
              <th class="year">2023</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 18/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2022</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 11/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2021</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=COMM&crse_in=4730&schd_in=">Brand Identity Design (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 9/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2020</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2019</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2018</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2017</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Paul A Miyamoto</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 13/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2016</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Paul A Miyamoto</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 20/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2015</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Paul A Miyamoto</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 12/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2014</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a> [CI]
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 8/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2013</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 15/19
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2012</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 18/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2011</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 20/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2010</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 22/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2009</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 10/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2008</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 21/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2007</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 21/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2006</th>
              <td class="term spring offered">
                <div class="view-container detail-view-container">
                  <span class="term-course-info">
                    <a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=COMM&crse_in=4730&schd_in=">Graphic Design Corporate Id (4c)</a>
                  </span>
                  <ul class="prof-list">
                    <li>Sara L. Tack</li>
                  </ul>
                  <span class="course-capacity">
                    Seats Taken: 20/24
                  </span>
                </div>
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2005</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2004</th>
              <td class="term spring offered-diff-code">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2003</th>
              <td class="term spring offered-diff-code">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2002</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2001</th>
              <td class="term spring offered-diff-code">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">2000</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">1999</th>
              <td class="term spring not-offered">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
            <tr>
              <th class="year">1998</th>
              <td class="term spring unscheduled">
              </td>
              <td colspan="2" class="term summer not-offered">
              </td>
              <td class="term fall not-offered">
              </td>
            </tr>
          </tbody>
        </table>
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