Internet Marketing

MGMT-4450

Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits

Prereqs:

MGMT-2430 Marketing Principles

Past Term Data

Offered

Not Offered

Offered as Cross-Listing Only

No Term Data

Simple View Detailed View

	Spring	Summer
		(Session 1)	(Session 2)
2025	Internet Marketing (4c) Margaret A McDermott Seats Taken: 0/50
2024	Internet Marketing (4c) Margaret A McDermott Seats Taken: 12/50
2023	Internet Marketing (4c) Margaret A McDermott Seats Taken: 12/20
2022	Internet Marketing (4c) Margaret A McDermott Seats Taken: 8/20
2021	Internet Marketing (4c) Margaret A McDermott Seats Taken: 19/30
2020	Internet Marketing (4c) Michael S. Pepe Seats Taken: 14/20
2019	Internet Marketing (4c) Samuel Benjamin Trimboli Seats Taken: 21/20
2018	Internet Marketing (4c) Philip Marc Lurie Seats Taken: 12/20
2017	Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 12/15
2016	Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 21/22
2015	Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 15/20
2014	Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 10/20
2013	Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 13/20
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998