Consumer Behavior and Product Design

MGMT-6800

This course introduces the motivations and related factors that shape consumers' purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.

3 credits
Prereqs:
none

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Consumer Behavio/ Prod Design (3c)
  • Gaurav Jain
Seats Taken: 0/20
2022
Consumer Behavio/ Prod Design (3c)
  • Gaurav Jain
Seats Taken: 17/20
2021
Consumer Behavio/ Prod Design (3c)
  • Gaurav Jain
Seats Taken: 9/20
2020
Consumer Behavio/ Prod Design (3c)
  • Gaurav Jain
Seats Taken: 8/20
2019
Consumer Behavio/ Prod Design (3c)
  • Gaurav Jain
Seats Taken: 2/20
2018
Consumer Behavio/ Prod Design (3c)
  • Jeffrey F. Durgee
Seats Taken: 1/20
2017
Consumer Behavio/ Prod Design (3c)
  • Jeffrey F. Durgee
Seats Taken: 5/20
2016
Consumer Behavio/ Prod Design (3c)
  • Jeffrey F. Durgee
Seats Taken: 12/26
2015
2014
2013
2012
2011
2010
2009
2008
2007