Advertising Strategy and Promotions

MGMT-4490

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2024
Adv Strat & Promotions (4c)
  • Sarah Kathleen Ward
Seats Taken: 13/45
2023
Adv Strat & Promotions (4c)
  • Sarah Kathleen Ward
Seats Taken: 4/20
2022
Adv Strat & Promotions (4c)
  • Shan Yu
Seats Taken: 5/20
2021
Adv Strat & Promotions (4c)
  • Shan Yu
Seats Taken: 13/20
2020
Adv Strat & Promotions (4c)
  • Shan Yu
Seats Taken: 15/25
2019
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 14/25
2018
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 12/25
2017
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 16/25
2016
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 15/25
2015
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 18/25
2014
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 9/25
2013
Adv Strat & Promotions (4c)
  • Susan J Freeman
Seats Taken: 29/30
2012
Adv Strat & Promotions (4c)
  • Susan J Freeman
Seats Taken: 29/30
2011
Adv Strat & Promotions (4c)
  • Susan J Freeman
Seats Taken: 34/40
2010
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 22/35
2009
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 31/35
2008
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 19/45
2007
Adv Strat & Promotions (4c)
  • James A. Fairbrother
Seats Taken: 22/65
2006
Adv Strat & Promotions (4c)
  • Heidi Susan Reale
Seats Taken: 24/65
2005
Adv Strat & Promotions (4c)
  • Heidi Susan Reale
Seats Taken: 38/65
2004
Adv Strat & Promotions (4c)
Seats Taken: 0/25
2003
Adv Strat & Promotions (4c)
  • Jeffrey F. Durgee
Seats Taken: 39/75
2002
Adv Strat & Promotions (4c)
  • Trina Sego
Seats Taken: 35/75
2001
Adv Strat & Promotions (4c)
  • Trina Sego
Seats Taken: 35/70
2000
Adv Strat & Promotions (4c)
  • Trina Sego
Seats Taken: 29/60
1999
Adv Strat & Promotions (4c)
  • Christa Marie McNeany
Seats Taken: 23/35
1998