Marketing Research

MGMT-4470

A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus “client” is a key part of the final grade.

4 credits
Cross-listed with:

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2024
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 15/40
2023
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 12/20
2022
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 7/20
2021
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 15/20
2020
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 18/20
2019
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 18/30
2018
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 10/30
2017
Marketing Research (4c)
  • Gaurav Jain
Seats Taken: 28/30
2016
Marketing Research (4c)
  • Bruce D Hunter
Seats Taken: 10/30
2015
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 5/25
Marketing Research (4c)
  • Sarah Kathleen Ward
Seats Taken: 24/30
2014
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 6/25
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 13/15
2013
Marketing Research (4c)
  • Brian Samuel Apkarian
Seats Taken: 11/25
2012
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 13/19
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 8/19
2011
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 15/35
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 15/28
2010
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 20/35
Marketing Research (4c)
  • Dongling Huang
Seats Taken: 24/28
2009
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 5/35
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 15/37
2008
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 5/45
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 21/45
2007
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 11/40
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 20/40
2006
Marketing Research (4c)
  • Shaojie Cui
Seats Taken: 21/35
2005
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 23/35
2004
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 48/60
2003
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 39/44
2002
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 39/44
2001
2000
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 31/40
1999
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 24/50
1998
Marketing Research (4c)
  • Jeffrey F. Durgee
Seats Taken: 10/50