Brand Identity Design

COMM-4730

A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image. Â

4 credits Communication Intensive
Cross-listed with:

Past Term Data

Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Spring Summer Fall
(Session 1) (Session 2)
2023
Brand Identity Design (4c) [CI]
  • Sara L. Tack
Seats Taken: 18/19
2022
Brand Identity Design (4c) [CI]
  • Sara L. Tack
Seats Taken: 11/19
2021
Brand Identity Design (4c) [CI]
  • Sara L. Tack
Seats Taken: 9/19
2020
2019
2018
2017
Graphic Design Corporate Id (4c) [CI]
  • Paul A Miyamoto
Seats Taken: 13/19
2016
Graphic Design Corporate Id (4c) [CI]
  • Paul A Miyamoto
Seats Taken: 20/19
2015
Graphic Design Corporate Id (4c) [CI]
  • Paul A Miyamoto
Seats Taken: 12/19
2014
Graphic Design Corporate Id (4c) [CI]
  • Sara L. Tack
Seats Taken: 8/19
2013
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 15/19
2012
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 18/24
2011
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 20/24
2010
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 22/24
2009
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 10/24
2008
Graphic Design Corporate Id (4c)
  • Sara L. Tack
Seats Taken: 21/24
2007