Brand Identity Design

COMM-4730

A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.

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