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2024-03-02 06:45:21 +00:00
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<head>
<title>
MGMT-2430: Marketing Principles
</title>
<meta property="og:title" content="MGMT-2430: Marketing Principles">
<meta property="og:description" content="This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.">
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<div id="cd-flex">
<div id="course-info-container">
<h1 id="name">
Marketing Principles
</h1>
<h2 id="code">
MGMT-2430
</h2>
<p>
This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.
</p>
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<span id="credits-pill" class="attr-pill">
4 credits
</span>
</div>
<div id="prereq-container" class="rel-info-container">
<div id="prereq-title" class="rel-info-title">
Prereqs:
</div>
<div id="prereq-classes" class="rel-info-courses">
<span class="none-rect">
none
</span>
</div>
</div>
</div>
<div id="past-container">
<h1 id="past-title">
Past Term Data
</h2>
<input type="radio" id="simple-view-input" name="view-select" value="simple" checked="checked">
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Offered
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Not Offered
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Offered as Cross-Listing Only
</div>
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No Term Data
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Simple View
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Detailed View
</label>
</div>
</div>
<table id="years-table">
<thead>
<tr>
<th></th>
<th class="spring season-label">Spring</th>
<th class="summer season-label" colspan="2">Summer</th>
<th class="fall season-label">Fall</th>
</tr>
<tr>
<th colspan="2"></th>
<th class="summer2 midsum-label">(Session 1)</th>
<th class="summer3 midsum-label">(Session 2)</th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<th class="year">2024</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Gaurav Jain</li>
</ul>
<span class="course-capacity">
Seats Taken: 99/100
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202409&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
</ul>
<span class="course-capacity">
Thu Mar 28 22:25:28 UTC 2024
2024-03-28 22:25:28 +00:00
Seats Taken: 46/70
Sat Mar 2 06:45:21 UTC 2024
2024-03-02 06:45:21 +00:00
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2023</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Gaurav Jain</li>
</ul>
<span class="course-capacity">
Seats Taken: 68/80
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202309&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Sarah Kathleen Ward</li>
</ul>
<span class="course-capacity">
Seats Taken: 56/80
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2022</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Gaurav Jain</li>
</ul>
<span class="course-capacity">
Seats Taken: 71/80
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202209&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Sarah Kathleen Ward</li>
</ul>
<span class="course-capacity">
Seats Taken: 37/72
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2021</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Gaurav Jain</li>
</ul>
<span class="course-capacity">
Seats Taken: 60/80
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202109&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 56/72
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2020</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202001&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Sunaina Shrivastava</li>
</ul>
<span class="course-capacity">
Seats Taken: 73/70
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202009&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 60/80
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2019</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 71/70
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201909&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Sunaina Shrivastava</li>
</ul>
<span class="course-capacity">
Seats Taken: 58/70
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2018</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 63/67
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201809&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 63/70
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2017</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 57/67
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201709&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 64/70
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2016</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Dmitri Markovitch</li>
</ul>
<span class="course-capacity">
Seats Taken: 56/64
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201609&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 65/70
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2015</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Dmitri Markovitch</li>
</ul>
<span class="course-capacity">
Seats Taken: 55/60
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201509&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Dmitri Markovitch</li>
</ul>
<span class="course-capacity">
Seats Taken: 58/65
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2014</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201409&subj_in=MGMT&crse_in=2430&schd_in=">Marketing Principles (4c)</a>
</span>
<ul class="prof-list">
<li>Dmitri Markovitch</li>
</ul>
<span class="course-capacity">
Seats Taken: 58/60
</span>
</div>
</td>
</tr>
<tr>
<th class="year">2013</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2012</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2011</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2010</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2009</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2008</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2007</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2006</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2005</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2004</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2003</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2002</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2001</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2000</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1999</th>
<td class="term spring not-offered">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1998</th>
<td class="term spring unscheduled">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
</tbody>
</table>
</div>
</div>
</body>
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