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526 lines
20 KiB
HTML
526 lines
20 KiB
HTML
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<html>
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<head>
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<title>
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MGMT-4470 - Marketing Research
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</title>
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<meta property="og:title" content="MGMT-4470 - Marketing Research">
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<meta property="og:description" content="A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade.">
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</head>
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<body class="search_plugin_added">
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<div id="qlog-header">
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<a id="qlog-wordmark" href="./"><svg><use href="./images/quatalogHWordmark.svg#QuatalogHWordmark"></use></svg></a>
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<input type="text" id="header-search" placeholder="Search..." onkeydown="prepSearch(this, event)">
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</div>
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<div id="cd-flex">
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<div id="course-info-container">
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<h1 id="name">
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Marketing Research
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</h1>
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<h2 id="code">
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MGMT-4470
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</h2>
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<p>
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A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade.
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</p>
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<div id="cattrs-container">
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<span id="credits-pill" class="attr-pill">
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4 credits
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</span>
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</div>
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<div id="prereq-container" class="rel-info-container">
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<div id="prereq-title" class="rel-info-title">
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Prereqs:
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</div>
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<div id="prereq-classes" class="rel-info-courses">
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<a class="course-pill" href="MGMT-2430.html">MGMT-2430 Marketing Principles</a>
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</div>
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</div>
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</div>
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<div id="past-container">
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<h2 id="past-title">
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Past Term Data
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</h2>
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<div id="opt-container">
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<div id="key-panel">
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<div id="yes-code" class="key-code">
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<span class="code-icon" id="yes-code-icon">
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<svg><use href="./icons.svg#circle-check"></use></svg>
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</span>
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Offered
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</div>
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<div id="no-code" class="key-code">
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<span class="code-icon" id="no-code-icon">
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<svg><use href="./icons.svg#circle-no"></use></svg>
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</span>
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Not Offered
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</div>
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<div id="diff-code" class="key-code">
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<span class="code-icon" id="diff-code-icon">
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<svg><use href="./icons.svg#circle-question"></use></svg>
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</span>
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Offered as Cross-Listing Only
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</div>
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<div id="nil-code" class="key-code">
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<span class="code-icon" id="nil-code-icon">
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<svg><use href="./icons.svg#circle-empty"></use></svg>
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</span>
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No Term Data
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</div>
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</div>
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<div id="control-panel">
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<label for="simple-view-input" id="simple-view-label" class="view-option-label">
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<span class="view-icon" id="simple-view-icon">
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<span class="view-icon-selected"><svg><use href="./icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="./icons.svg#circle-empty"></use></svg></span>
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</span>
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Simple View
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</label>
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<label for="detail-view-input" id="detail-view-label" class="view-option-label">
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<span class="view-icon" id="detail-view-icon">
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<span class="view-icon-selected"><svg><use href="./icons.svg#circle-dot"></use></svg></span>
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<span class="view-icon-unselected"><svg><use href="./icons.svg#circle-empty"></use></svg></span>
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</span>
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Detailed View
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</label>
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</div>
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</div>
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<table>
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<thead>
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<tr>
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<th></th>
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<th class="spring season-label">Spring</th>
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<th class="summer season-label" colspan="2">Summer</th>
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<th class="fall season-label">Fall</th>
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</tr>
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<tr>
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<th colspan="2"></th>
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<th class="summer2 midsum-label">(Session 1)</th>
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<th class="summer3 midsum-label">(Session 2)</th>
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<th></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<th class="year">2023</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 0/20
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2022</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 7/20
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2021</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 15/20
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2020</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 18/20
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2019</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 18/30
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2018</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 10/30
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2017</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Gaurav Jain</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 28/30
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2016</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Bruce D Hunter</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 10/30
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2015</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Dongling Huang</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 5/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Sarah Kathleen Ward</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 24/30
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2014</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Dongling Huang</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 6/25
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</span>
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
|
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Marketing Research (4c)
|
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</span>
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<ul class="prof-list">
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<li>Dongling Huang</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 13/15
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||
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</span>
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||
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</div>
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||
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</td>
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</tr>
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<tr>
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<th class="year">2013</th>
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<td class="term spring not-offered">
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</td>
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<td colspan="2" class="term summer not-offered">
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||
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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||
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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||
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<li>Brian Samuel Apkarian</li>
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||
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</ul>
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||
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<span class="course-capacity">
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||
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Seats Taken: 11/25
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||
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</span>
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||
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</div>
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</td>
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</tr>
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<tr>
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<th class="year">2012</th>
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<td class="term spring offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
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</span>
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<ul class="prof-list">
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<li>Dongling Huang</li>
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</ul>
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<span class="course-capacity">
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Seats Taken: 13/19
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||
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</span>
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||
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</div>
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</td>
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<td colspan="2" class="term summer not-offered">
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</td>
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<td class="term fall offered">
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<div class="view-container detail-view-container">
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<span class="term-course-info">
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Marketing Research (4c)
|
||
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</span>
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||
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<ul class="prof-list">
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||
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<li>Dongling Huang</li>
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||
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</ul>
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||
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<span class="course-capacity">
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||
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Seats Taken: 8/19
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||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
<tr>
|
||
|
|
<th class="year">2011</th>
|
||
|
|
<td class="term spring offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Dongling Huang</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 15/35
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
<td colspan="2" class="term summer not-offered">
|
||
|
|
</td>
|
||
|
|
<td class="term fall offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Dongling Huang</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 15/28
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
<tr>
|
||
|
|
<th class="year">2010</th>
|
||
|
|
<td class="term spring offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 20/35
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
<td colspan="2" class="term summer not-offered">
|
||
|
|
</td>
|
||
|
|
<td class="term fall offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Dongling Huang</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 24/28
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
<tr>
|
||
|
|
<th class="year">2009</th>
|
||
|
|
<td class="term spring offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 5/35
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
<td colspan="2" class="term summer not-offered">
|
||
|
|
</td>
|
||
|
|
<td class="term fall offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 15/37
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
<tr>
|
||
|
|
<th class="year">2008</th>
|
||
|
|
<td class="term spring offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 5/45
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
<td colspan="2" class="term summer not-offered">
|
||
|
|
</td>
|
||
|
|
<td class="term fall offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 21/45
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
<tr>
|
||
|
|
<th class="year">2007</th>
|
||
|
|
<td class="term spring unscheduled">
|
||
|
|
</td>
|
||
|
|
<td colspan="2" class="term summer unscheduled">
|
||
|
|
</td>
|
||
|
|
<td class="term fall offered">
|
||
|
|
<div class="view-container detail-view-container">
|
||
|
|
<span class="term-course-info">
|
||
|
|
Marketing Research (4c)
|
||
|
|
</span>
|
||
|
|
<ul class="prof-list">
|
||
|
|
<li>Shaojie Cui</li>
|
||
|
|
</ul>
|
||
|
|
<span class="course-capacity">
|
||
|
|
Seats Taken: 20/40
|
||
|
|
</span>
|
||
|
|
</div>
|
||
|
|
</td>
|
||
|
|
</tr>
|
||
|
|
</tbody>
|
||
|
|
</table>
|
||
|
|
</div>
|
||
|
|
</div>
|
||
|
|
</body>
|
||
|
|
</html>
|