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MGMT-4490: Adv Strat & Promotions
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<meta property="og:description" content="Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.">
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<h1 id="name">
Adv Strat & Promotions
</h1>
<h2 id="code">
MGMT-4490
</h2>
<p>
Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.
</p>
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4 credits
</span>
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Cross-listed with:
</div>
<div id=crosslist-classes" class="rel-info-courses">
<a class="course-pill" href="MGMT-6540">MGMT-6540 Marketing Comm & Promo Strat</a>
</div>
</div>
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<div id="prereq-title" class="rel-info-title">
Prereqs:
</div>
<div id="prereq-classes" class="rel-info-courses">
<a class="course-pill" href="MGMT-2430">MGMT-2430 Marketing Principles</a>
</div>
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Past Term Data
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Offered as Cross-Listing Only
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No Term Data
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Detailed View
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</div>
<table id="years-table">
<thead>
<tr>
<th></th>
<th class="spring season-label">Spring</th>
<th class="summer season-label" colspan="2">Summer</th>
<th class="fall season-label">Fall</th>
</tr>
<tr>
<th colspan="2"></th>
<th class="summer2 midsum-label">(Session 1)</th>
<th class="summer3 midsum-label">(Session 2)</th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<th class="year">2024</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202401&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Sarah Kathleen Ward</li>
</ul>
<span class="course-capacity">
Seats Taken: 12/45
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2023</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202301&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Sarah Kathleen Ward</li>
</ul>
<span class="course-capacity">
Seats Taken: 4/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2022</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202201&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 5/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2021</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202101&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 13/20
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2020</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=202001&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Shan Yu</li>
</ul>
<span class="course-capacity">
Seats Taken: 15/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2019</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201901&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 14/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2018</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201801&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 12/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2017</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201701&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 16/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2016</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201601&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 15/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2015</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201501&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 18/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2014</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201401&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 9/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2013</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201301&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/30
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2012</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201201&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/30
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2011</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201101&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Susan J Freeman</li>
</ul>
<span class="course-capacity">
Seats Taken: 34/40
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2010</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=201001&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 22/35
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2009</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200901&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 31/35
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2008</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200801&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 19/45
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2007</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200701&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>James A. Fairbrother</li>
</ul>
<span class="course-capacity">
Seats Taken: 22/65
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2006</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200601&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Heidi Susan Reale</li>
</ul>
<span class="course-capacity">
Seats Taken: 24/65
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2005</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200501&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Heidi Susan Reale</li>
</ul>
<span class="course-capacity">
Seats Taken: 38/65
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall offered-diff-code">
</td>
</tr>
<tr>
<th class="year">2004</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200401&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
</ul>
<span class="course-capacity">
Seats Taken: 0/25
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2003</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200301&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Jeffrey F. Durgee</li>
</ul>
<span class="course-capacity">
Seats Taken: 39/75
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2002</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200201&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Trina Sego</li>
</ul>
<span class="course-capacity">
Seats Taken: 35/75
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2001</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200101&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Trina Sego</li>
</ul>
<span class="course-capacity">
Seats Taken: 35/70
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">2000</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=200001&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Trina Sego</li>
</ul>
<span class="course-capacity">
Seats Taken: 29/60
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1999</th>
<td class="term spring offered">
<div class="view-container detail-view-container">
<span class="term-course-info">
<a href="https://sis.rpi.edu/rss/bwckctlg.p_disp_listcrse?term_in=199901&subj_in=MGMT&crse_in=4490&schd_in=">Adv Strat & Promotions (4c)</a>
</span>
<ul class="prof-list">
<li>Christa Marie McNeany</li>
</ul>
<span class="course-capacity">
Seats Taken: 23/35
</span>
</div>
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
<tr>
<th class="year">1998</th>
<td class="term spring unscheduled">
</td>
<td colspan="2" class="term summer not-offered">
</td>
<td class="term fall not-offered">
</td>
</tr>
</tbody>
</table>
</div>
</div>
</body>
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