# Marketing Research

## MGMT-4470

A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade.

4 credits
Cross-listed with:
MGMT-6550 Marketing Research
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2023 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 11/20
2022 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 7/20
2021 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 15/20
2020 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 18/20
2019 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 18/30
2018 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 10/30
2017 |  |  | Marketing Research (4c) Gaurav Jain Seats Taken: 28/30
2016 |  |  | Marketing Research (4c) Bruce D Hunter Seats Taken: 10/30
2015 | Marketing Research (4c) Dongling Huang Seats Taken: 5/25 |  | Marketing Research (4c) Sarah Kathleen Ward Seats Taken: 24/30
2014 | Marketing Research (4c) Dongling Huang Seats Taken: 6/25 |  | Marketing Research (4c) Dongling Huang Seats Taken: 13/15
2013 |  |  | Marketing Research (4c) Brian Samuel Apkarian Seats Taken: 11/25
2012 | Marketing Research (4c) Dongling Huang Seats Taken: 13/19 |  | Marketing Research (4c) Dongling Huang Seats Taken: 8/19
2011 | Marketing Research (4c) Dongling Huang Seats Taken: 15/35 |  | Marketing Research (4c) Dongling Huang Seats Taken: 15/28
2010 | Marketing Research (4c) Shaojie Cui Seats Taken: 20/35 |  | Marketing Research (4c) Dongling Huang Seats Taken: 24/28
2009 | Marketing Research (4c) Shaojie Cui Seats Taken: 5/35 |  | Marketing Research (4c) Shaojie Cui Seats Taken: 15/37
2008 | Marketing Research (4c) Shaojie Cui Seats Taken: 5/45 |  | Marketing Research (4c) Shaojie Cui Seats Taken: 21/45
2007 | Marketing Research (4c) Shaojie Cui Seats Taken: 11/40 |  | Marketing Research (4c) Shaojie Cui Seats Taken: 20/40
2006 |  |  | Marketing Research (4c) Shaojie Cui Seats Taken: 21/35
2005 |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 23/35
2004 |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 48/60
2003 |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 39/44
2002 |  |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 39/44
2001 |  |  |  |
2000 |  |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 31/40
1999 |  |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 24/50
1998 |  |  |  | Marketing Research (4c) Jeffrey F. Durgee Seats Taken: 10/50