# Internet Marketing

## MGMT-4450

Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits
Cross-listed with:
MGMT-6720 Internet Marketing
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2024 | Internet Marketing (4c) Margaret A McDermott Seats Taken: 15/50 |  |
2023 | Internet Marketing (4c) Margaret A McDermott Seats Taken: 12/20 |  |
2022 | Internet Marketing (4c) Margaret A McDermott Seats Taken: 8/20 |  |
2021 | Internet Marketing (4c) Margaret A McDermott Seats Taken: 19/30 |  |
2020 | Internet Marketing (4c) Michael S. Pepe Seats Taken: 14/20 |  |
2019 | Internet Marketing (4c) Samuel Benjamin Trimboli Seats Taken: 21/20 |  |
2018 | Internet Marketing (4c) Philip Marc Lurie Seats Taken: 12/20 |  |
2017 | Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 12/15 |  |
2016 | Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 21/22 |  |
2015 | Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 15/20 |  |
2014 | Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 10/20 |  |
2013 | Internet Marketing (4c) Jason Nicholas Kuruzovich Seats Taken: 13/20 |  |
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