# Consumer Behavior And Prod Dsn

## MGMT-4460

This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design

4 credits
Cross-listed with:
MGMT-6800 Consumer Behavio/ Prod Design
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2024 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 0/40
2023 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 10/20
2022 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 12/20
2021 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 14/20
2020 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 13/20
2019 |  |  | Consumer Behavior And Prod Dsn (4c) Gaurav Jain Seats Taken: 13/20
2018 |  |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 13/20
2017 |  |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 14/20
2016 |  |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 14/20
2015 |  |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 6/20
2014 |  | Consumer Behavior And Prod Dsn (4c) Michael J Kalsher Seats Taken: 3/10 |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 17/15
2013 |  | Consumer Behavior And Prod Dsn (4c) Michael J Kalsher Seats Taken: 2/20 |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 12/25
2012 | Consumer Behavior And Prod Dsn (4c) Susan Sanderson Seats Taken: 23/30 |  | Consumer Behavior And Prod Dsn (4c) Jeffrey F. Durgee Seats Taken: 7/19
2011 | Consumer Behavior And Prod Dsn (4c) Susan J Freeman Seats Taken: 36/40 |  |
2010 | Consumer Behavior And Prod Dsn (4c) Barry Phillip Young Seats Taken: 16/35 |  |
2009 | Consumer Behavior And Prod Dsn (4c) Michael J Kalsher Seats Taken: 22/35 |  |
2008 | Consumer Behavior And Prod Dsn (4c) Michael J Kalsher Seats Taken: 33/45 |  |
2007 | Consumer Behavior And Prod Dsn (4c) Michael J Kalsher Seats Taken: 24/50 |  |
2006 | Consumer Behavior And Prod Dsn (4c) Gokhan M. Karaatli Seats Taken: 17/50 |  |
2005 | Consumer Behavior And Prod Dsn (4c) Robert W Veryzer Jr Seats Taken: 39/50 |  |
2004 |  |  |  |
2003 | Consumer Behavior And Prod Dsn (4c) Robert W Veryzer Jr Seats Taken: 37/50 |  |  |
2002 |  |  |  |
2001 |  |  |  |
2000 |  |  |  |
1999 |  |  |  |
1998 |  |  |  |