# Marketing Communication and Branding Strategies

## MGMT-6540

Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.

3 credits
Cross-listed with:
MGMT-4490 Advertising Strategy and Promotions
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2023 | Marketing Comm & Promo Strat (3c) Sarah Kathleen Ward Seats Taken: 13/20 |  |
2022 | Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 10/30 |  |
2021 | Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 1/10 |  |
2020 | Marketing Comm & Promo Strat (3c) Shan Yu Seats Taken: 1/25 |  |
2019 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 7/25 |  |
2018 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 5/25 |  |
2017 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 5/25 |  |
2016 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 14/25 |  |
2015 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 3/25 |  |
2014 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 6/25 |  |
2013 | Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 6/50 |  |
2012 | Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 5/10 |  |
2011 | Marketing Comm & Promo Strat (3c) Susan J Freeman Seats Taken: 8/10 |  |
2010 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 14/40 |  |
2009 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 8/40 |  |
2008 | Marketing Comm & Promo Strat (3c) Jeffrey F. Durgee Seats Taken: 4/40 |  |
2007 | Marketing Comm & Promo Strat (3c) James A. Fairbrother Seats Taken: 10/40 |  |
2006 |  |  |
2005 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 14/25 |  | Mrktg Comm & Prom Strat (3c) Heidi Susan Reale Seats Taken: 8/25
2004 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 7/25 |  |
2003 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 20/45 |  |
2002 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 13/45 |  |
2001 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 12/45 |  |
2000 | Mrktg Comm & Prom Strat (3c) Jeffrey F. Durgee Seats Taken: 15/45 |  |
1999 | Advertising (3c) Jeffrey F. Durgee Seats Taken: 13/45 |  |
1998 |  |  |