# Marketing Research

## MGMT-6550

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

3 credits
Cross-listed with:
MGMT-4470 Marketing Research
Prereqs:
MGMT-6100 Foundations of Data Science

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2023 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 9/20
2022 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 14/20
2021 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 8/20
2020 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 4/20
2019 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 1/25
2018 |  |  | Marketing Research (3c) Gaurav Jain Seats Taken: 4/25
2017 |  |  | Mkt And Mkt Research (3c) Gaurav Jain Seats Taken: 1/25
2016 | Marketing Research (3c) Savita Hanspal Seats Taken: 4/25 |  |
2015 | Marketing Research (3c) Dongling Huang Seats Taken: 6/25 |  |
2014 | Marketing Research (3c) Dongling Huang Seats Taken: 7/25 |  | Mkt And Mkt Research (3c) Dongling Huang Seats Taken: 13/15
2013 | Marketing Research (3c) Dongling Huang Seats Taken: 22/40 |  | Mkt And Mkt Research (3c) Brian Samuel Apkarian Seats Taken: 19/25
2012 | Marketing Research (3c) Dongling Huang Seats Taken: 17/20 |  |
2011 | Marketing Research (3c) Dongling Huang Seats Taken: 7/20 |  | Mkt And Mkt Research (3c) Dongling Huang Seats Taken: 10/10
2010 | Marketing Research (3c) Shaojie Cui Seats Taken: 3/20 |  | Mkt And Mkt Research (3c) Dongling Huang Seats Taken: 11/10
2009 | Marketing Research (3c) Shaojie Cui Seats Taken: 6/20 |  | Mkt And Mkt Research (3c) Shaojie Cui Seats Taken: 4/33
2008 | Marketing Research (3c) Shaojie Cui Seats Taken: 1/40 |  | Mkt And Mkt Research (3c) Shaojie Cui Seats Taken: 0/35
2007 | Marketing Research (3c) Shaojie Cui Seats Taken: 2/40 |  | Mkt And Mkt Research (3c) Shaojie Cui Seats Taken: 0/35
2006 | Marketing Research (3c) Gokhan M. Karaatli Seats Taken: 13/40 |  | Mkt And Mkt Research (3c) Shaojie Cui Seats Taken: 0/35
2005 | Mkt And Mkt Research (3c) Gokhan M. Karaatli Seats Taken: 9/40 |  | Mkt And Mkt Research (3c) Jeffrey F. Durgee Seats Taken: 2/35
2004 |  |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 10/60
2003 |  |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 9/20
2002 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 4/40 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 11/20
2001 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 11/40 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 7/25
2000 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 12/40 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 12/35
1999 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 19/30 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 13/40
1998 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 27/30 |  | Marketing Research (3c) Jeffrey F. Durgee Seats Taken: 26/40