# Brand Identity Design

## COMM-4730

A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.

4 credits Communication Intensive
Cross-listed with:
COMM-6730 Brand Identity Design
Prereqs:
one of:
COMM-2660 Introduction to Graphic Design COMM-2570 Typography COMM-2680

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2023 | Brand Identity Design (4c) [CI] Sara L. Tack Seats Taken: 18/19 |  |
2022 | Brand Identity Design (4c) [CI] Sara L. Tack Seats Taken: 11/19 |  |
2021 | Brand Identity Design (4c) [CI] Sara L. Tack Seats Taken: 9/19 |  |
2020 |  |  |
2019 |  |  |
2018 |  |  |
2017 | Graphic Design Corporate Id (4c) [CI] Paul A Miyamoto Seats Taken: 13/19 |  |
2016 | Graphic Design Corporate Id (4c) [CI] Paul A Miyamoto Seats Taken: 20/19 |  |
2015 | Graphic Design Corporate Id (4c) [CI] Paul A Miyamoto Seats Taken: 12/19 |  |
2014 | Graphic Design Corporate Id (4c) [CI] Sara L. Tack Seats Taken: 8/19 |  |
2013 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 15/19 |  |
2012 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 18/24 |  |
2011 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 20/24 |  |
2010 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 22/24 |  |
2009 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 10/24 |  |
2008 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 21/24 |  |
2007 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 21/24 |  |
2006 | Graphic Design Corporate Id (4c) Sara L. Tack Seats Taken: 20/24 |  |
2005 |  |  |
2004 |  |  |
2003 |  |  |
2002 |  |  |
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1998 |  |  |