# Marketing Principles

## MGMT-2430

This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.

4 credits
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2024 | Marketing Principles (4c) Gaurav Jain Seats Taken: 99/100 |  | Marketing Principles (4c) Seats Taken: 54/70
2023 | Marketing Principles (4c) Gaurav Jain Seats Taken: 68/80 |  | Marketing Principles (4c) Sarah Kathleen Ward Seats Taken: 56/80
2022 | Marketing Principles (4c) Gaurav Jain Seats Taken: 71/80 |  | Marketing Principles (4c) Sarah Kathleen Ward Seats Taken: 37/72
2021 | Marketing Principles (4c) Gaurav Jain Seats Taken: 60/80 |  | Marketing Principles (4c) Shan Yu Seats Taken: 56/72
2020 | Marketing Principles (4c) Sunaina Shrivastava Seats Taken: 73/70 |  | Marketing Principles (4c) Shan Yu Seats Taken: 60/80
2019 | Marketing Principles (4c) Jeffrey F. Durgee Shan Yu Seats Taken: 71/70 |  | Marketing Principles (4c) Sunaina Shrivastava Seats Taken: 58/70
2018 | Marketing Principles (4c) Jeffrey F. Durgee Shan Yu Seats Taken: 63/67 |  | Marketing Principles (4c) Shan Yu Seats Taken: 63/70
2017 | Marketing Principles (4c) Shan Yu Jeffrey F. Durgee Seats Taken: 57/67 |  | Marketing Principles (4c) Shan Yu Seats Taken: 64/70
2016 | Marketing Principles (4c) Dmitri Markovitch Seats Taken: 56/64 |  | Marketing Principles (4c) Shan Yu Seats Taken: 65/70
2015 | Marketing Principles (4c) Dmitri Markovitch Seats Taken: 55/60 |  | Marketing Principles (4c) Dmitri Markovitch Seats Taken: 58/65
2014 |  |  | Marketing Principles (4c) Dmitri Markovitch Seats Taken: 58/60
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