# Brand Identity Design

## COMM-6730

A brand is more than just a cool logo design. "A brand is a perception or set of associations consumers have of a business." -(Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we'll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.

4 credits Communication Intensive
Cross-listed with:
COMM-4730 Brand Identity Design
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |

2026

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 0/3

2025

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 0/3

2024

Brand Identity Design (4c)

- Sara L. Tack

Seats Taken: 0/19

2023

Brand Identity Design (4c)

- Sara L. Tack

Seats Taken: 0/19

2022

Brand Identity Design (4c)

- Sara L. Tack

Seats Taken: 0/19

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2006

Computer Mediated Comm (3c)

- Junho H Choi

Seats Taken: 1/15

2005 |  |  |

2004

Computer Mediated Comm (3c)

- Junho H Choi

Seats Taken: 3/25

2003

Computer Mediated Comm (3c)

- Junho H Choi

Seats Taken: 4/25

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2001

Computer Mediated Comm (3c)

- Joseph Walther

Seats Taken: 5/30

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