# Consumer Behavior And Prod Dsn

## MGMT-4460

This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design

4 credits
Cross-listed with:
MGMT-6800 Consumer Behavio/ Prod Design
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2026 |  |  |

2025

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 22/40

2024

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 11/40

2023

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 10/20

2022

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 12/20

2021

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 14/20

2020

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 13/20

2019

Consumer Behavior And Prod Dsn (4c)

- Gaurav Jain

Seats Taken: 13/20

2018

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 13/20

2017

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 14/20

2016

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 14/20

2015

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 6/20

2014

Consumer Behavior And Prod Dsn (4c)

- Michael J Kalsher

Seats Taken: 3/10

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 17/15

2013

Consumer Behavior And Prod Dsn (4c)

- Michael J Kalsher

Seats Taken: 2/20

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 12/25

2012

Consumer Behavior And Prod Dsn (4c)

- Susan Sanderson

Seats Taken: 23/30

Consumer Behavior And Prod Dsn (4c)

- Jeffrey F. Durgee

Seats Taken: 7/19

2011

Consumer Behavior And Prod Dsn (4c)

- Susan J Freeman

Seats Taken: 36/40

2010

Consumer Behavior And Prod Dsn (4c)

- Barry Phillip Young

Seats Taken: 16/35

2009

Consumer Behavior And Prod Dsn (4c)

- Michael J Kalsher

Seats Taken: 22/35

2008

Consumer Behavior And Prod Dsn (4c)

- Michael J Kalsher

Seats Taken: 33/45

2007

Consumer Behavior And Prod Dsn (4c)

- Michael J Kalsher

Seats Taken: 24/50

2006

Consumer Behavior And Prod Dsn (4c)

- Gokhan M. Karaatli

Seats Taken: 17/50

2005

Consumer Behavior And Prod Dsn (4c)

- Robert W Veryzer Jr

Seats Taken: 39/50

2004 |  |  |  |

2003

Consumer Behavior And Prod Dsn (4c)

- Robert W Veryzer Jr

Seats Taken: 37/50

2002 |  |  |  |
2001 |  |  |  |
2000 |  |  |  |
1999 |  |  |  |
1998 |  |  |  |