# Marketing Research

## MGMT-6550

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

3 credits
Cross-listed with:
MGMT-4470 Marketing Research
Prereqs:
MGMT-6100 Foundations Of Data Science

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
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| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2026 |  |  |

2025

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 3/30

2024

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 8/30

2023

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 9/20

2022

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 14/20

2021

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 8/20

2020

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 4/20

2019

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 1/25

2018

Marketing Research (3c)

- Gaurav Jain

Seats Taken: 4/25

2017

Mkt And Mkt Research (3c)

- Gaurav Jain

Seats Taken: 1/25

2016

Marketing Research (3c)

- Savita Hanspal

Seats Taken: 4/25

2015

Marketing Research (3c)

- Dongling Huang

Seats Taken: 6/25

2014

Marketing Research (3c)

- Dongling Huang

Seats Taken: 7/25

Mkt And Mkt Research (3c)

- Dongling Huang

Seats Taken: 13/15

2013

Marketing Research (3c)

- Dongling Huang

Seats Taken: 22/40

Mkt And Mkt Research (3c)

- Brian Samuel Apkarian

Seats Taken: 19/25

2012

Marketing Research (3c)

- Dongling Huang

Seats Taken: 17/20

2011

Marketing Research (3c)

- Dongling Huang

Seats Taken: 7/20

Mkt And Mkt Research (3c)

- Dongling Huang

Seats Taken: 10/10

2010

Marketing Research (3c)

- Shaojie Cui

Seats Taken: 3/20

Mkt And Mkt Research (3c)

- Dongling Huang

Seats Taken: 11/10

2009

Marketing Research (3c)

- Shaojie Cui

Seats Taken: 6/20

Mkt And Mkt Research (3c)

- Shaojie Cui

Seats Taken: 4/33

2008

Marketing Research (3c)

- Shaojie Cui

Seats Taken: 1/40

Mkt And Mkt Research (3c)

- Shaojie Cui

Seats Taken: 0/35

2007

Marketing Research (3c)

- Shaojie Cui

Seats Taken: 2/40

Mkt And Mkt Research (3c)

- Shaojie Cui

Seats Taken: 0/35

2006

Marketing Research (3c)

- Gokhan M. Karaatli

Seats Taken: 13/40

Mkt And Mkt Research (3c)

- Shaojie Cui

Seats Taken: 0/35

2005

Mkt And Mkt Research (3c)

- Gokhan M. Karaatli

Seats Taken: 9/40

Mkt And Mkt Research (3c)

- Jeffrey F. Durgee

Seats Taken: 2/35

2004

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 10/60

2003

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 9/20

2002

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 4/40

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 11/20

2001

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 11/40

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 7/25

2000

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 12/40

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 12/35

1999

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 19/30

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 13/40

1998

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 27/30

Marketing Research (3c)

- Jeffrey F. Durgee

Seats Taken: 26/40