# Brand Identity Design

## COMM-4730

A brand is more than just a cool logo design. “A brand is a perception or set of associations consumers have of a business.” - (Felicia C. Sullivan) These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class we’ll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.

4 credits Communication Intensive
Cross-listed with:
COMM-6730 Brand Identity Design
Prereqs:
one of:
COMM-2660 Introduction To Graphic Design COMM-2570 Typography COMM-2680

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |

2026

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 18/16

2025

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 17/16

2024

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 18/19

2023

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 18/19

2022

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 11/19

2021

Brand Identity Design (4c) [CI]

- Sara L. Tack

Seats Taken: 9/19

2020 |  |  |
2019 |  |  |
2018 |  |  |

2017

Graphic Design Corporate Id (4c) [CI]

- Paul A Miyamoto

Seats Taken: 13/19

2016

Graphic Design Corporate Id (4c) [CI]

- Paul A Miyamoto

Seats Taken: 20/19

2015

Graphic Design Corporate Id (4c) [CI]

- Paul A Miyamoto

Seats Taken: 12/19

2014

Graphic Design Corporate Id (4c) [CI]

- Sara L. Tack

Seats Taken: 8/19

2013

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 15/19

2012

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 18/24

2011

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 20/24

2010

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 22/24

2009

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 10/24

2008

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 21/24

2007

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 21/24

2006

Graphic Design Corporate Id (4c)

- Sara L. Tack

Seats Taken: 20/24

2005 |  |  |
2004 |  |  |
2003 |  |  |
2002 |  |  |
2001 |  |  |
2000 |  |  |
1999 |  |  |
1998 |  |  |