# Marketing Principles

## MGMT-2430

This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.

4 credits
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |

2026

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 71/80

2025

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 74/80

Marketing Principles (4c)

- Arpit Agrawal

Seats Taken: 64/70

2024

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 99/100

Marketing Principles (4c)

- Sarah K. Parker Ward

Seats Taken: 69/70

2023

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 68/80

Marketing Principles (4c)

- Sarah Kathleen Ward

Seats Taken: 56/80

2022

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 71/80

Marketing Principles (4c)

- Sarah Kathleen Ward

Seats Taken: 37/72

2021

Marketing Principles (4c)

- Gaurav Jain

Seats Taken: 60/80

Marketing Principles (4c)

- Shan Yu

Seats Taken: 56/72

2020

Marketing Principles (4c)

- Sunaina Shrivastava

Seats Taken: 73/70

Marketing Principles (4c)

- Shan Yu

Seats Taken: 60/80

2019

Marketing Principles (4c)

- Jeffrey F. Durgee
- Shan Yu

Seats Taken: 71/70

Marketing Principles (4c)

- Sunaina Shrivastava

Seats Taken: 58/70

2018

Marketing Principles (4c)

- Jeffrey F. Durgee
- Shan Yu

Seats Taken: 63/67

Marketing Principles (4c)

- Shan Yu

Seats Taken: 63/70

2017

Marketing Principles (4c)

- Shan Yu
- Jeffrey F. Durgee

Seats Taken: 57/67

Marketing Principles (4c)

- Shan Yu

Seats Taken: 64/70

2016

Marketing Principles (4c)

- Dmitri Markovitch

Seats Taken: 56/64

Marketing Principles (4c)

- Shan Yu

Seats Taken: 65/70

2015

Marketing Principles (4c)

- Dmitri Markovitch

Seats Taken: 55/60

Marketing Principles (4c)

- Dmitri Markovitch

Seats Taken: 58/65

2014

Marketing Principles (4c)

- Dmitri Markovitch

Seats Taken: 58/60

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