# Sports Marketing

## MGMT-4235

The course is designed to be discussion driven while introducing the students to strategies and techniques to market sports and sports products (teams, events, participants, businesses) and marketing through sports (sponsorships, co-branding). Various topics such as what drives affinity between fans and organizations, multi-media rights, licensing, emerging businesses relate to sports, etc. will be discussed. Revenue producing strategies to include in-venue revenue streams, cobranding and sponsorship relationships, and other forms of external revenue will be discussed.

4 credits
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
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2026

Sports Marketing (4c)

- John D'Argenio

Seats Taken: 30/30

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