# Internet Marketing

## MGMT-4450

Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits
Cross-listed with:
MGMT-6720 Internet Marketing
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |

2026

Internet Marketing (4c)

- Ding Du

Seats Taken: 20/50

2025

Internet Marketing (4c)

- Jonathan Alexis McKinney

Seats Taken: 16/50

2024

Internet Marketing (4c)

- Margaret A McDermott

Seats Taken: 12/50

2023

Internet Marketing (4c)

- Margaret A McDermott

Seats Taken: 12/20

2022

Internet Marketing (4c)

- Margaret A McDermott

Seats Taken: 8/20

2021

Internet Marketing (4c)

- Margaret A McDermott

Seats Taken: 19/30

2020

Internet Marketing (4c)

- Michael S. Pepe

Seats Taken: 14/20

2019

Internet Marketing (4c)

- Samuel Benjamin Trimboli

Seats Taken: 21/20

2018

Internet Marketing (4c)

- Philip Marc Lurie

Seats Taken: 12/20

2017

Internet Marketing (4c)

- Jason Nicholas Kuruzovich

Seats Taken: 12/15

2016

Internet Marketing (4c)

- Jason Nicholas Kuruzovich

Seats Taken: 21/22

2015

Internet Marketing (4c)

- Jason Nicholas Kuruzovich

Seats Taken: 15/20

2014

Internet Marketing (4c)

- Jason Nicholas Kuruzovich

Seats Taken: 10/20

2013

Internet Marketing (4c)

- Jason Nicholas Kuruzovich

Seats Taken: 13/20

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