# Marketing Comm & Promo Strat

## MGMT-6540

Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.

3 credits
Cross-listed with:
MGMT-4490 Adv Strat & Promotions
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |

2026

Marketing Comm & Promo Strat (3c)

- Ding Du

Seats Taken: 5/40

2025

Marketing Comm & Promo Strat (3c)

- Sarah K. Parker Ward

Seats Taken: 21/40

2024

Marketing Comm & Promo Strat (3c)

- Sarah Kathleen Ward

Seats Taken: 8/40

2023

Marketing Comm & Promo Strat (3c)

- Sarah Kathleen Ward

Seats Taken: 13/20

2022

Marketing Comm & Promo Strat (3c)

- Shan Yu

Seats Taken: 10/30

2021

Marketing Comm & Promo Strat (3c)

- Shan Yu

Seats Taken: 1/10

2020

Marketing Comm & Promo Strat (3c)

- Shan Yu

Seats Taken: 1/25

2019

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 7/25

2018

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 5/25

2017

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 5/25

2016

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 14/25

2015

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 3/25

2014

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 6/25

2013

Marketing Comm & Promo Strat (3c)

- Susan J Freeman

Seats Taken: 6/50

2012

Marketing Comm & Promo Strat (3c)

- Susan J Freeman

Seats Taken: 5/10

2011

Marketing Comm & Promo Strat (3c)

- Susan J Freeman

Seats Taken: 8/10

2010

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 14/40

2009

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 8/40

2008

Marketing Comm & Promo Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 4/40

2007

Marketing Comm & Promo Strat (3c)

- James A. Fairbrother

Seats Taken: 10/40

2006 |  |  |

2005

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 14/25

Mrktg Comm & Prom Strat (3c)

- Heidi Susan Reale

Seats Taken: 8/25

2004

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 7/25

2003

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 20/45

2002

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 13/45

2001

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 12/45

2000

Mrktg Comm & Prom Strat (3c)

- Jeffrey F. Durgee

Seats Taken: 15/45

1999

Advertising (3c)

- Jeffrey F. Durgee

Seats Taken: 13/45

1998 |  |  |