# Marketing Research

## MGMT-4470

A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus “client” is a key part of the final grade.

4 credits
Cross-listed with:
MGMT-6550 Marketing Research
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2026 |  |  |

2025

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 12/30

2024

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 18/30

2023

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 12/20

2022

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 7/20

2021

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 15/20

2020

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 18/20

2019

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 18/30

2018

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 10/30

2017

Marketing Research (4c)

- Gaurav Jain

Seats Taken: 28/30

2016

Marketing Research (4c)

- Bruce D Hunter

Seats Taken: 10/30

2015

Marketing Research (4c)

- Dongling Huang

Seats Taken: 5/25

Marketing Research (4c)

- Sarah Kathleen Ward

Seats Taken: 24/30

2014

Marketing Research (4c)

- Dongling Huang

Seats Taken: 6/25

Marketing Research (4c)

- Dongling Huang

Seats Taken: 13/15

2013

Marketing Research (4c)

- Brian Samuel Apkarian

Seats Taken: 11/25

2012

Marketing Research (4c)

- Dongling Huang

Seats Taken: 13/19

Marketing Research (4c)

- Dongling Huang

Seats Taken: 8/19

2011

Marketing Research (4c)

- Dongling Huang

Seats Taken: 15/35

Marketing Research (4c)

- Dongling Huang

Seats Taken: 15/28

2010

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 20/35

Marketing Research (4c)

- Dongling Huang

Seats Taken: 24/28

2009

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 5/35

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 15/37

2008

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 5/45

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 21/45

2007

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 11/40

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 20/40

2006

Marketing Research (4c)

- Shaojie Cui

Seats Taken: 21/35

2005

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 23/35

2004

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 48/60

2003

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 39/44

2002

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 39/44

2001 |  |  |  |

2000

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 31/40

1999

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 24/50

1998

Marketing Research (4c)

- Jeffrey F. Durgee

Seats Taken: 10/50