# Advertising Strategy and Promotions

## MGMT-4490

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.

4 credits
Cross-listed with:
MGMT-6540 Marketing Communication and Branding Strategies
Prereqs:
MGMT-2430 Marketing Principles

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2024 | Adv Strat & Promotions (4c) Sarah Kathleen Ward Seats Taken: 13/45 |  |
2023 | Adv Strat & Promotions (4c) Sarah Kathleen Ward Seats Taken: 4/20 |  |
2022 | Adv Strat & Promotions (4c) Shan Yu Seats Taken: 5/20 |  |
2021 | Adv Strat & Promotions (4c) Shan Yu Seats Taken: 13/20 |  |
2020 | Adv Strat & Promotions (4c) Shan Yu Seats Taken: 15/25 |  |
2019 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 14/25 |  |
2018 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 12/25 |  |
2017 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 16/25 |  |
2016 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 15/25 |  |
2015 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 18/25 |  |
2014 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 9/25 |  |
2013 | Adv Strat & Promotions (4c) Susan J Freeman Seats Taken: 29/30 |  |
2012 | Adv Strat & Promotions (4c) Susan J Freeman Seats Taken: 29/30 |  |
2011 | Adv Strat & Promotions (4c) Susan J Freeman Seats Taken: 34/40 |  |
2010 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 22/35 |  |
2009 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 31/35 |  |
2008 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 19/45 |  |
2007 | Adv Strat & Promotions (4c) James A. Fairbrother Seats Taken: 22/65 |  |
2006 | Adv Strat & Promotions (4c) Heidi Susan Reale Seats Taken: 24/65 |  |
2005 | Adv Strat & Promotions (4c) Heidi Susan Reale Seats Taken: 38/65 |  |
2004 | Adv Strat & Promotions (4c) Seats Taken: 0/25 |  |
2003 | Adv Strat & Promotions (4c) Jeffrey F. Durgee Seats Taken: 39/75 |  |
2002 | Adv Strat & Promotions (4c) Trina Sego Seats Taken: 35/75 |  |
2001 | Adv Strat & Promotions (4c) Trina Sego Seats Taken: 35/70 |  |
2000 | Adv Strat & Promotions (4c) Trina Sego Seats Taken: 29/60 |  |
1999 | Adv Strat & Promotions (4c) Christa Marie McNeany Seats Taken: 23/35 |  |
1998 |  |  |