# Marketing Analytics

## MGMT-6180

The objective of this course is to apply a systematic and analytical approach to marketing decision-making and to build skills and confidence in undertaking such analyses on your own. We will study tools for generating marketing insights from empirical data in such areas as segmentation, targeting, positioning, customer choice, new product design, and forecasting. This will be a hands-on course in which you apply the tools studied to actual business cases. We will cover analytical techniques typically bundled under "marketing analytics" such as regression, cluster analysis, discriminant analysis, logit model, conjoint analysis, bass model, etc. We will NOT be approaching these topics theoretically, that is, via equations or proofs. Instead, we'll learn how and when to apply each model and what they tell marketers.

3 credits
Prereqs:
none

# Past Term Data
Offered
Not Offered
Offered as Cross-Listing Only
No Term Data
Simple View
Detailed View

| Spring | Summer | Fall
--- | --- | --- | ---
| (Session 1) | (Session 2) |
2024 |  |  |
2023 |  |  |
2022 |  |  |
2021 |  |  |
2020 |  |  |
2019 |  |  |
2018 |  |  |
2017 |  |  |
2016 |  |  |
2015 |  |  |
2014 |  |  |
2013 |  |  |
2012 |  |  |
2011 | Strategic Info Systems Mgmt (3c) Satish P Nambisan Seats Taken: 9/30 |  |
2010 | Strategic Info Systems Mgmt (3c) Satish P Nambisan Seats Taken: 13/20 |  |
2009 | Strategic Info Systems Mgmt (3c) Damon Charles Rosenthal Seats Taken: 12/100 |  |
2008 |  |  | Strategic Info Systems Mgmt (3c) Satish P Nambisan Seats Taken: 19/35
2007 | Strategic Info Systems Mgmt (3c) Satish P Nambisan Seats Taken: 9/40 |  |
2006 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 5/40 |  |
2005 | Strategic Info Systems Mgmt (3c) Irina Ilovici Lynn DeNoia Thiagarajan Ravichandran Seats Taken: 18/6140 |  |
2004 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 13/40 |  |
2003 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 29/8125 |  |
2002 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 10/80 |  |
2001 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 38/1850 |  |
2000 | Strategic Info Systems Mgmt (3c) Thiagarajan Ravichandran Seats Taken: 39/90 |  |
1999 |  |  |
1998 |  |  |