diff --git a/web/src/main.rs b/web/src/main.rs
index 0f1a5ab..24efffc 100644
--- a/web/src/main.rs
+++ b/web/src/main.rs
@@ -15,6 +15,7 @@ use pronouns_today::{InstanceSettings, Pronoun};
 struct IndexTemplate<'a> {
     name: Option<String>,
     short: String,
+	objective: &'a str,
     pronouns: Vec<(usize, &'a Pronoun)>,
 }
 
@@ -22,6 +23,7 @@ fn render_page(pronoun: &Pronoun, settings: &InstanceSettings, name: Option<Stri
     IndexTemplate {
         name,
         short: pronoun.render_threeform(),
+		objective: &pronoun.object_pronoun,
         pronouns: settings.pronoun_list.iter().enumerate().collect(),
     }
     .render()
diff --git a/web/templates/index.html b/web/templates/index.html
index 10b1fb6..71a0a53 100644
--- a/web/templates/index.html
+++ b/web/templates/index.html
@@ -11,13 +11,14 @@
     </style>
  </head>
  <body>
-    <h1>
-      {% if name.is_some() %}
-      {{ name.as_ref().unwrap() }}
-      {% else %}
-        My
-      {% endif %}
-      pronouns today are: {{ short }}</h1>
+    <h1>{% if name.is_some() %} {{ name.as_ref().unwrap() }}'s {% else %}
+      My{% endif %} pronouns today are: {{ short }}</h1>
+
+    <p>This page picks a random pronoun from a list of preferred pronouns every
+    day.
+    {% if name.is_some() %} {{ name.as_ref().unwrap() }}{% else %}
+    Whoever linked you to this page{% endif %} would like you to try {{ short }} pronouns for
+    {{ objective }} today.</p>
 
     <label for="form-toggle">Create your own custom link!</label>
     <input type="checkbox" id="form-toggle" style="display: none;"/>
